Other Sellers on Amazon
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more
Read instantly on your browser with Kindle Cloud Reader.
Using your mobile phone camera, scan the code below and download the Kindle app.
Please enter your mobile phone number or email address
By pressing "Send link", you agree to Amazon's Conditions of Use.
You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message and data rates may apply.
Price: Maximizing Customer Loyalty through Personalized Pricing Paperback – Import, 23 February 2021
Save Extra with 3 offers
10 Days Replacement OnlyThis item is eligible for free replacement, within 10 days of delivery, in an unlikely event of damaged, defective or different item delivered to you. Please keep the item in its original condition, with outer box or case, accessories, CDs, user manual, warranty cards, scratch cards, and other accompaniments in manufacturer packaging for a successful return pick-up. We may contact you to ascertain the damage or defect in the product prior to issuing replacement.
Enhance your purchase
Price is the primary feature of every transaction-so why is it often treated as an afterthought? Most companies use pricing approaches developed before the internet, failing to harness modern analytics. Your customer relationships vary widely; shouldn't each customer's loyalty to your product or service be reflected in their price?
In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation.
In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you're a corporate executive or a sole proprietor, you'll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.
About the Author
- Publisher : Lioncrest Publishing (23 February 2021)
- Language : English
- Paperback : 174 pages
- ISBN-10 : 1544506112
- ISBN-13 : 978-1544506111
- Item Weight : 227 g
- Dimensions : 13.97 x 1.12 x 21.59 cm
- Customer Reviews:
About the author
Top reviews from other countries
I'm currently doing some work with startups selling products and thus the subject of the book is highly relevant to me. What I found particularly helpful is that Cactus lays out a framework for thinking about the concept of pricing and then, using that framework, supports his view that the goal (and I'm paraphrasing) is about building customer loyalty, not immediate profit maximization. This shift in framework brings up the important and too-often-ignored topic of horizon to the discussion. This really resonated with me, and I'll be thinking about this in my professional life.
A business of any size could benefit from making this book required reading, as the goal is to improve the long-term loyalty of customers to businesses. However, average consumers should read this too. As consumers, we have more choices than ever, and we are asked to give more feedback to companies that want our money than at any time in history. This book can help us make better purchasing choices and better inform the feedback we give to sellers who want to do better. Even if the topic doesn't seem like your cup of tea, the personal and friendly writing style will keep you reading and learning from this book!
The only reason for not giving five stars is that the author is very repetitive. This feels like it started as a presentation or a series of blog posts that got turned into a book, but it's not long enough to be a book so it got padded. The book would be more powerful if it were shorter.
That snippet from the Introduction nails the important, and completely overlooked, transition that has already occurred in the marketplace. Businesses need to think holistically about their customer transactions, and stop being focused on the immediate revenue produced from one sale. The author does a great job of flushing this concept out, I highly recommend Price to any business owner.