Purple Cow: Transform Your Business by Being Remarkable Audible Audiobook – Unabridged
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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|Listening Length||2 hours and 58 minutes|
|Audible.in Release Date||24 November 2020|
|Best Sellers Rank|| #1,380 in Audible Books & Originals (See Top 100 in Audible Books & Originals) |
#16 in Business Sales
#25 in Marketing (Audible Books & Originals)
#1,798 in Analysis & Strategy
Top reviews from other countries
The Purple Cow is about how to be remarkable and so outstanding in your field that you become a hub of profitability and you are viewed as an innovator. People want what you have because it is different and surprising. Godin gives plenty of examples of purple cows in his book and it sparks interest and ideas within you.
If you are a forward thinker, you will enjoy the book because it inspires you to take action of your own to be remarkable in whatever you do, to become a purple cow!