- Paperback: 272 pages
- Publisher: Bantam Press (10 October 2019)
- Language: English
- ISBN-10: 1787630471
- ISBN-13: 978-1787630475
- Product Dimensions: 15.3 x 2 x 23.4 cm
- Customer Reviews: 1,792 customer ratings
- Amazon Bestsellers Rank: #2,479 in Books (See Top 100 in Books)
The Ride of a Lifetime: Lessons in Creative Leadership from the CEO of the Walt Disney Company: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company Paperback – 10 Oct 2019
The story of life at the top of Disney is a thoughtful tale of surviving disruption., Financial Times
Iger’s tenure as the leader of the world’s most lucrative dream factory has been one long CEO highlight reel. Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force., TIME - Businessperson of the Year 2019
Nurturing creativity is less a skill than an art―especially at a company where the brand alone is synonymous with creativity. That’s a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone’s expectations, and he has done it with grace and audacity. This book shows you how that’s happened., Stephen Spielberg
The Ride of a Lifetime is an entertaining example of a business memoir whose author does not pretend to be a superhero. Iger’s book works as an argument for the importance of emotional intelligence in business., New Statesman
I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold―you won’t forget the stories or the lessons., Brené Brown
About the Author
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.
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Top international reviews
Four great moves, Pixar, Lucasfilm, Marvel and 20th Century Fox - all of which looked overpriced at the time and (the first three) proved to be bargains. The jury is still out on the fourth. And doubtless that will turn out to be a bargain. He may regret however not going the extra mile to keep Sky. But then again he may not. I wouldn't bet against his judgement which has proved to be impeccable. Most businessmen like him make one big mistake in their lives, they regret terribly, but he does not appear to have made one.
There will never be another Hollywood executive as successful as him, mainly because the opportunities will not be available that has had had. And he managed to get on with Steve jobs - an achievement in itself.
One flaw - why is he calling the new Disney streaming business Disney+, the same name as another competitor and not a very inspiring name at that. Surely he can do better. Also Disney+ may turn out to be his big mistake. The gamble is not only in the start-up costs and reputation loss if it goes wrong but also the licencing and royalty income lost on the Disney product. Disney+ could be a colossal mistake. Personally I would have rode the bandwagon and auctioned off the Disney material for the inevitable fortune it would attract from all the other streaming services. And, surprisingly Iger has not recognized the one big streaming opportunity that seems open - sports. And Disney has a huge advantage owning ESPN.
And as good as Bob Iger is I am afraid Jeff Bezos is better. When Bob is gone one can see Amazon making a bid for Disney. But having said all that he is one of the greats of American business. Walt Disney would be very very proud.
He’s a humble and righteous business leader and an example to follow.