To Sell Is Human: The Surprising Truth about Persuading, Convincing and Influencing Others
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To Sell Is Human: The Surprising Truth about Persuading, Convincing and Influencing Others Audible Audiobook – Unabridged

4.4 out of 5 stars 1,525 ratings

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Product details

Listening Length 6 hours and 6 minutes
Author Daniel H. Pink
Narrator Daniel H. Pink
Audible.in Release Date 07 February 2013
Publisher Canongate Books Ltd
Program Type Audiobook
Version Unabridged
Language English
ASIN B07B8CMT9D
Best Sellers Rank #2,149 in Audible Audiobooks & Originals (See Top 100 in Audible Audiobooks & Originals)
#11 in Creativity & Genius
#14 in Creativity (Audible Audiobooks & Originals)
#25 in Time Management & Productivity

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4.4 out of 5 stars
4.4 out of 5
1,525 global ratings
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Top reviews from India

Reviewed in India on 17 February 2020
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5.0 out of 5 stars Good book for sales professional
By Henry Alexander on 17 February 2020
Remind me of from Shiv Khera that everyone is selling.
I've read till first chapter now and loved it. It backs up with relevant data about how the world of selling is changing.
The data shown is mostly from USA. If it would have included world data then it'd be better.
Book print quality is good and a must recommend for sales trainers and salespersons.
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3 people found this helpful
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Reviewed in India on 20 December 2019
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Reviewed in India on 15 October 2014
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Reviewed in India on 20 December 2019
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Reviewed in India on 29 December 2020
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Reviewed in India on 6 October 2018
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Reviewed in India on 16 April 2020
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Top reviews from other countries

Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on 15 July 2016
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5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on 15 July 2016
Q: What does a book on ‘Selling’ have to do with teachers?!? A: A great deal apparently! Pink starts by pointing out two facts: a) the fastest growing fields today are Ed – Med (Education and Medicine – ok, we sort of knew that) and b) an incredible 40% of our time is spent in non-sales selling!! We sell clients on how great we are and we sell learners on English (or maths, history, etc.)! That involves a lot of presentation, communication and persuasion skills. Pink can help us with all three of them.
Pink has studied communication extensively and he has lots of interesting things to say on how to write catchy e-mail titles (p. 167), tweets (p. 170) and why using visuals is so important (p. 180). But he also gives us the results of a number of studies on such fascinating topics as...
...Labelling (p. 138): In a Prisoner’s Dilemma type of game, 33% of the participants cooperated when they were told it was called ‘The Wall-Street Game’ but the number doubled when others were told they would be playing ‘The Community Game’. The same effect was found when some students were labelled ‘tidy’ as opposed to a controlled group (Moral: Label you students positively and they will live up to the label!)
...Facilitation (p. 142): In another study, students who had been singled out for their pro-sociality by their peers, were asked to contribute to a food drive for charity. The same was done with others classified as ‘selfish’. The results: 8% of the former but 25% of the latter donated food! Why? The ‘selfish’ students had been given clearer instructions about what to donate and when! (Moral: motivation aside, direct behavioural instructions [‘Do this!’] can go a long way towards ensuring compliance).
...Persuasion Techniques: Here is one: instead of asking students whether they have studied for a test which might trigger ‘Psychological Reactance’ we could ask them ‘How ready are you for the test? Say on a scale from 1 to 10?’ When they answer, we can then follow up with the fantastic ‘Why not a lower number?!?’ This forces them to focus on the positive (what they have done) and shows them what they still need to work on! Excellent!! (p. 213)
What makes the book so readable is that Pink also gives readers many real life examples. Here is my favourite one: On page 213 of the book there is a picture which hangs on the wall of an Italian restaurant. The picture is that of the owner and it reads: ‘If you had anything less than a great experience at ‘il Canale’, please call my cell: 703-624-2111’!! Now think: how many DOSs would be prepared to do such a thing? :-)
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11 people found this helpful
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sweavo
2.0 out of 5 stars Colour me skeptical
Reviewed in the United Kingdom on 29 May 2017
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8 people found this helpful
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William Cohen
5.0 out of 5 stars These days we all have to sell - and if you don't agree, you can go to hell!
Reviewed in the United Kingdom on 22 January 2017
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3 people found this helpful
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MissB
4.0 out of 5 stars This is brilliant. Lot of American references I found hard to ...
Reviewed in the United Kingdom on 21 August 2016
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2 people found this helpful
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Lewis King
4.0 out of 5 stars Full review soon
Reviewed in the United Kingdom on 26 November 2019
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One person found this helpful
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