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Shoe Dog: A Memoir by the Creator of NIKE Paperback – 1 May 2018
|Paperback, 1 May 2018||
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- Paperback : 400 pages
- ISBN-10 : 1471146723
- ISBN-13 : 978-1471146725
- Publisher : Simon & Schuster (1 May 2018)
- Product Dimensions : 13 x 2.4 x 19.8 cm
- Language: : English
- Best Sellers Rank: #219 in Books (See Top 100 in Books)
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Top reviews from India
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I haven’t read the book, so I can’t really comment on the content that’s written in the book. I bought this just because I have read a lot of positive reviews. And I will definitely buy this again from some other seller who can provide good quality book. Can’t really stand pirated copies of the books.
The book ‘Shoe Dog’ is more like a conversation you have with your friend in a long weekend trip. How his life has shaped up from college, how people supported him, how challenges welcomed him with open arms (sometimes all at the same time) and how he survived after all. Nike began as an idea that Phil Knight presented in his post-grad days; importing shoes from Japan and selling it in America. His belief in the idea led to subsequent events, struggles and much-known success at the end.
In his memoir, he is not ashamed of how he remained impassive with his marketing team, his closest aides, and people who believed in him. He understood their encouraging presence and accepted that his dream is being supported by many others without any questions. Surprisingly, people gained strength from his behavior. The memoir won’t make you feel empathetic about his journey but like any other Nike’s advertisements, it will definitely make you feel motivated. Oh, it also made me believe that some quick decisions can be the best ones, Nike, the famous swoosh was among those.
Shoe Dog, Phil Knight’s memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. In fact, the only thing that seems inevitable in page after page of Knight’s story is that his company will end in failure.
Top reviews from other countries
As somebody who has recently started his business, finishing listening to this book left me quite inspired and there are many parts I would want to re-read to re-listen. That last final chapters I couldn't put it down.
For many years I had mixed feeling about the brand itself. I always thought was too expensive and too much overhyped with advertisement until a few years ago I bought their more minimalistic Nike flex and since then it has been my favourite shoe of all time. Phil knight himself is quite fascinating character and at times feel such an ordinary shy guy! that gives me some comfort, tying to make it in business as an introvert!
Shoe Dog is a person whose life is about shoes. Only one question bothers them all the time: How to make better shoes?
After reading this book, the next day when I went to my gym, I noticed that majority were wearing a Nike. But, I didn’t just see the shoes; I could see the sweat and blood that its founders had put into making Nike a universal brand. Obstacles at every turn, but an attitude to win, combined with camaraderie of the founders kept them going.
The main characters in this book (including the author) are shown not as superhuman beings with exceptional qualities who saw it all, but average people with an exceptional ability to preserver in the face of insurmountable obstacles. Therefore it’s a story you and I can identify with, and withdraw some courage from it when going gets tough. It will inspire you.
Phil drew inspiration from powerful quotes, and he has included a few of them in the book such as:
Consider the lilies of the field, they neither toil nor spin
Don’t go to sleep one night, what you most want will come to you then
You are remembered for the rules you break
And many more gems like these.
The chapters are based on every year from when the company was founded in 1962 to when it became an established company in 1980. I carried my book to bed in the night, and in train on my way to office. It’s so good; you would not want to stop before knowing how the story ends. In between you will laugh (mostly at the audacity of the team Nike) and there are places where you will be saddened. It engulfs you emotionally.
It’s one of the best biographies I have read, the others being Steve Jobs by Walter Isaacson, Alexander Hamilton by Ron Chernow, and Team of Rivals by Doris Kearns Goodwin. And that says something.
His tenacity shines through on every page and I also developed a greater appreciation of Nike and their ethos as a business. After the Sweatshop scandal in the 90's I was a little hesitant about buying their products, but he touches upon this aspect of the business and the subsequent deeper understanding of what drives this company has made me see them in a new light.
The writing is clear and engaging and he manages to tell a story in such a way that makes you want to keep turning the pages until the end and entertains whilst also imparting some business knowledge at the same time.
This is invaluable for those starting a business and a damn good read for those of us who just enjoy a good memoir/autobiography.
I couldn't make up my mind if I should accept the job because of some doubts I have working in such a small environment. I can honestly say this book helped me to make the decision.
A worldwide company now known by everyone in the world started in one room - like many others. Very interesting to read about the beginnings, the journey how they got where they are today and what difficulties they faced even when one would think they were succeeding.
I found the writing style very engaging and often funny.
I definitely recommend this book.
It's an unremarkable story of a 60's business (Blue Ribbon) selling someone else shoes. The story repeats itself until 1980 when they fix their financials by floating the company, and that's where the book ends. Nike didn't even get really going until after that.
The final chapter is a wrap up that covers the 'interesting' era of Nike, 1980 until today, in a few pages. To me, this would have been the book, not the Blue Ribbon era. It seems backwards. Perhaps Phil prefered the early days, or perhaps a sequel is on the cards.