THE MILLION-COPY GLOBAL BESTSELLER - BASED ON THE LIFE-CHANGING TED TALK!


WHAT READERS ARE SAYING ABOUT START WITH WHY:

'It's amazing how a book can change the course of your life, and this book did that' Reader Review

'Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples' Reader Review

'What he does brilliantly is demonstrate his own why - to inspire others - throughout' Reader Review

'Wow. Wow. Wow. I cannot rate this book highly enough to take a different, positive approach to life and work' Reader Review


Discover your purpose with one simple question: why?

Why are some people more inventive, pioneering and successful than others?
And why are they able to repeat their success again and again?

Because it doesn't matter what you do, it matters WHY you do it.

Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success - understanding their WHY - to help you find your own.

How you lead, inspire, live, it all starts with why.

*****

'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within

'One of the most useful and powerful books I have read in years' William Ury, co-author of Getting to Yes

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business and government - each putting aside their own interests to protect their teams.

'Simple and elegant, it shows us how leaders should lead' William Ury, co-author of Getting to Yes

Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their organisations.

Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's powerful insights so that you can find more inspiration at work and in turn inspire those around you.

This hands-on, step-by-step guide will help you to find your WHY. With detailed exercises, illustrations and action steps for every stage of the process, Find Your Why can help you address many important concerns including:

-What if my WHY sounds like my competitors?
-Can I have more than one WHY?
-If my work doesn't match my WHY, what should I do?
-What if my team can't agree on our WHY?

Whether you've just started your first job, are leading a team or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfilment, both for you and your colleagues.

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?

In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

DO MESMO AUTOR DE COMECE PELO PORQUÊ, QUE JÁ VENDEU MAIS DE 1 MILHÃO DE EXEMPLARES NO MUNDO, E JUNTOS SOMOS MELHORES.

"Em Comece pelo porquê, eu quis mostrar o valor de ter um propósito em tudo o que fazemos. Agora, neste livro, tento oferecer as ferramentas para ajudar aqueles que desejam entender o jogo de que todos nós participamos: o Jogo Infinito." – SIMON SINEK

Não podemos escolher o jogo.

Não podemos escolher as regras.

Só podemos escolher como vamos jogar.

"Como vencer um jogo que não tem fim?

De acordo com o professor James P. Carse, jogos finitos têm participantes conhecidos, regras fixas e um objetivo claro que, ao ser alcançado, encerra o jogo. Nele, vencedores e perdedores são facilmente identificados, como numa partida de futebol ou de xadrez.

Em jogos infinitos - como os negócios, a política e até a própria vida -, os participantes estão sempre mudando e as regras não são precisas. Não existem vencedores e perdedores. Não há como ter 'negócios vitoriosos' ou como 'vencer na vida', por exemplo.

Quanto mais eu entendia a diferença entre os dois tipos de jogos, mais via jogos infinitos ao nosso redor. Percebi que grande parte das dificuldades que as empresas enfrentam existe simplesmente porque seus líderes estão participando de um jogo infinito com uma mentalidade finita. Elas costumam deixar a desejar em termos de inovação, ética e esforço incondicional, o que acaba afetando seu desempenho a longo prazo.

Por outro lado, líderes que abraçam a mentalidade infinita têm empresas mais fortes, inovadoras e inspiradoras. Seus funcionários confiam uns nos outros e em seus superiores. Eles têm a resiliência necessária para prosperar em um mundo em constante mutação como o nosso, enquanto seus concorrentes caem no esquecimento. E são essas as pessoas que nos guiarão em direção ao futuro."

Simon Sinek