Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 October 2011
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A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group
About the Author
Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.
From the Publisher
Why are some people and organizations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
Because in business it doesn't matter what you do, it matters why you do it.
Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they STARTED WITH WHY.
This book is for anyone who wants to inspire others, or to be inspired.
Over one million copies sold worldwide.
'This book is so impactful, I consider it required reading' Tony Robbins, bestselling author of Awaken The Giant Within
Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last, Together is Better and The Infinite Game which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small start-ups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED talk based on Start with Why is the third most popular video of all time on TED.com, with more than 35 million views.
Most leaders know WHAT their organisation does, some know HOW, but very few know WHY.
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- ASIN : 0241958229
- Publisher : Penguin UK; Latest Edition (6 October 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Item Weight : 181 g
- Dimensions : 12.9 x 1.6 x 19.8 cm
- Best Sellers Rank: #242 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from India
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I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
I had seen the Ted Talk by the author and was compelled to order this one. Although i would say that the Ted Talk is enough to understand this message and you don't really need to read this entire book unless you really want to.
By Teja sangaru on 7 March 2018
By Raghi Pandit on 16 January 2019
Top reviews from other countries
Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.