Steve Jobs Audio CD – Import, 24 October 2011
|Audio CD, Abridged, Audiobook, Import||
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- Item Weight : 186 g
- Audio CD : 7 pages
- ISBN-10 : 1442346949
- ISBN-13 : 978-1442346949
- Dimensions : 13.02 x 2.54 x 14.92 cm
- Publisher : Simon & Schuster Audio; Abridged edition (24 October 2011)
- Language: : English
- Best Sellers Rank: #1,081,816 in Books (See Top 100 in Books)
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Top reviews from India
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I recommend to read this, to those who love apple and Jobs but I insist to those who hate him. You will love him by the time you reach the end and wish there was more to read.
I like the part which describes Steve’s Distortion Reality Field and simplicity is ultimate sophistication.
I recommend this book to the Apple product users. I am a big fan and used of most Apple product (and now became fan of Steve Jobs) while reading this book I could correlated all the sequence of event happened in Apple and how the great products were made.
Well written Walter.
This book goes through all the ups and downs of his social and professional life, covering all the intricacies involved during his lifetime which led to the birth of Apple as it is today. It also explains his reality distortion field which played a very crucial role in developing a remarkable user friendly products.
He revolutionized whole music, journalism and book publishing industries through the digitalization of music, magazines, books and news, which itself led to the creation of multibillion dollars app industry as we all see today.
He always believed in end-to-end control of right from the device design (which includes both hardware and user interface), raw materials used and manufacturing process to its marketing and sales of devices till it reaches hand of the users. He always strive to perfect every aspect of device even if the user didn't notice it.
All he cares about is perfection in everything he ever did or ever wanted to do, his creations has unambiguously pushed the human race forward.
Now talking about the book built and overview, then let me tell you that the pages quality is low but won't tear away even after a rugged use. Yes, the paperback is of a low quality then a usual quality in other books, but it is still ok for me (but not necessarily the same in your case). Overall I found the book a perfect reader's choice for everyone. So, just move ahead of the cons and focus on the ultimate pro that is inscribed in the book.
The book is divided in two parts - Page 1 to 300 covers Steve's early life, battles, tantrums, courting & appointment of Sculley, Steve being removed, and joining Pixar. This is all rather drab and widely available information in print & web so nothing new. Its slow going and I kept the book down several times as the slow pace wore me out.
However, page 300 onward when Steve returns to Apple is when the book makes up for the first half. A - we understand the motivation for the 'i' series of products, B - we understand his need for simplicity, and C - we understand his micro managing every function to the nth degree. Steve drew his inspiration from several sources and all of them converged on the customer as the focal point. Simplicity came from purity or his definition of practical issues that a customer would face and how to solve them. Micro management is important and some people may say its a bad thing however when your vision runs several years ahead, you have to micro manage to get the best out of people and also for them to realize that they can achieve it. It's part of the process to make things better for everyone.
Apple is a great consumer product company and despite the naysayers, it has been built to last. The innovativeness that people predicted will die with Steve just has not happened and nor will it ever as long as the culture of innovation continues at Apple. 3M had an innovative culture and when James McNerney brought in processes to manage innovation, 3M became a laggard. Once the CEO changed and the innovation culture was reignited, 3M is back and doing extremely well. Same is the case with Apple.
They will continue with Innovation, Simplicity, Customer Delight, and make products that create a burning desire to own them.
The book itself is beautiful and in excellent condition.
Top reviews from other countries
Steve Jobs was one crazy guy. He was into spirituality, but he didn't seem to be spiritual at all really. In a weird way he spiritualised products while denigrating fellow human beings. He served humanity by making elegant technology, not by maintaining healthy relationships with those around him.
From a business perspective, it was inspiring to read about his commitment to the vision: the passion for simplicity. The founding of the Apple store, the drive and courage to produce the iPod, iPad and iPhone, the stories are powerful and uplifting . Indeed the story is a big part of his business success - Ross Perot paraphrased it and got a lot of it wrong, but people wanted to retell it because it inspired people.
His genius for selling manifested at his product launches. He was at ease making multi-million dollar deals. He didn't try and play God - there were loads of people who felt cheated by him, but he wasn't bothered. The Pixar subplot was astonishing. To have played such a role in animation, on top of everything else, was just incredible.
But as a human being, he was an untreated compulsive. He was insanely fussy in his demands of Apple technologists, but he showed the same attitude to the people who cooked for him, or treated him for his illness.
I loved the book and read it in a week. I feel I need to have a bigger vision for my life and business for the next 10 years - so I'm grateful for that.
Believed first and foremost in making great things before making money. Pretend to be completely in control and people will assume that you are. The goal of starting a company is to make something you believe in and that will last, not to get rich. Simplicity is the ultimate sophistication - "less but better". To be truly simple, you have to go really deep. Design must reflect a product's essence. Good execution is as important as a great idea. A-players like to work together, not tolerate B-players. You can't afford to tolerate the B-players. Even the aspects that remain hidden should be done beautifully - a great carpenter isn't going to use lousy wood for the back of a cabinet just because it isn't seen (how many CEO's behave like that as opposed to finding cost-cuts?). Don't accept "no" for an answer, even if it means adopting a "reality distortion field". Deciding what not to do is as important as deciding what to do. People who know what they're talking about don't need PowerPoint. If something isn't right, you can't just ignore it and say "we'll fix it later" - that's what other companies do! Motivations really matter - if you don't love music, don't create a music product. The best way to begin a speech is to say "let me tell you a story", because nobody wants a lecture. Remembering that you are going to die is the best way to avoid the trap of thinking that you have something to lose: memento mori. "Here's to the crazy ones".
After reading this book, I am full of admiration for the genius of this man and the incredible legacy he has left behind for us all. I was fortunate, in that we chose it for our Self Development bookclub, and were therefore able to stretch it over 5 sessions. It allowed us to do justice to the book.
A surprising man for a surprising time.
What shines through is Jobs’ unique personality which enabled him to achieve great things, namely ground breaking digital products combined with ground breaking designs with an emphasis on purity and simplicity. Uniquely Jobs worked at the interface of art and technology.
Oh, and did I fail to mention that he also, and at the same time! developed a world-class animation film company that slapped Disney around the face.
Now of course Jobs did not achieve all of these single-handedly he made great partnerships and then selected A players to be on his team. Jobs’ uniqueness is the way that he brought out the best of people’s abilities; he regularly made them go further than they thought they as people could go and that it was possible to go period. How he did this is not particularly pretty with a combination of staring, timed silences and simply telling somebody that what they had produced what s**t and that they could do a whole load better. Jobs’ world was black or white, something was either great or s**t and his opinion on a person or their work could vacillate between the two within the space of one working day! He said it like it was and regarded it as his job to do this.
He must have been a boss from hell but yet so great was his enthusiasm and so great was the product that was being developed that people stepped up to the plate to deliver. Their job satisfaction was in the delivery and getting that final ounce of praise, even if on occasion Jobs’ took all of the credit.
He was also a charismatic and fearless negotiator who would charm and bully the necessary people to get the best deal.
By him not shilly-shallying around and taking people’s feelings into account and being fearless he was able to achieve greatness.
Jobs’ attention to finite detail and laser-like focus was such that he would not baulk from going to a major re-design, just weeks away from the launch of a product. Design meant everything to him.
His laser-like focus enabled him to block out of his life things that he did not want to deal with. Most notably this occurred in his personal life when he was deciding whether to marry Laurenne Powel, or, most dramatically his own health. We’ll never know whether if Jobs had had the surgery on his pancreas when his doctors first advised him to have it, he would still be here continuing to develop great products.
The last one hundred pages left me with a heavy heart. It is within these pages that Jobs’ battle with cancer is recounted. I found myself willing him to beat the cancer, whilst knowing that he was already dead. His passing is a great loss because of the uniqueness that I have described above, namely the dove-tailing of art and technology.
So even if you’re a non-techy you will still enjoy this book. I highly commend it to you.