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Follow the Author
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Kindle Edition
About the Author
- ASIN : B00ATLM03K
- Publisher : Harvard Business Review Press (12 March 2013)
- Language : English
- File size : 6380 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 217 pages
- Best Sellers Rank: #89,676 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Unlike other publishing houses - HBR does choose the top thought leaders to write on their research - with critical insight. However, I must admit that I had read several of these articles in a previous edition of one of the HBR books, or in Harvard Business Review magazine itself. Regardless - it served as a good reminder.
Great read overall. This is one book of which I have ordered several copies - and will be giving to friends for important reading.