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Swinging the Mandate: Developing and Managing a Winning Campaign Kindle Edition
About the Author
Dr. Dheeraj Sharma is chair of marketing, IIM Ahmedabad.
Narayan Singh Rao was a student at IIM Ahmedabad.--This text refers to an alternate kindle_edition edition.
- ASIN : B06XXHBR3F
- Publisher : Portfolio (5 September 2016)
- Language : English
- File size : 2466 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 222 pages
- Best Sellers Rank: #195,112 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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But has some behind the scenes info and good analysis about AAP and Modi campaigns.