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Digital List Price: | 418.95 |
M.R.P.: | 399.00 |
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![Swinging the Mandate: Developing and Managing a Winning Campaign by [Dheeraj Sharma, Narayan Singh Rao]](https://m.media-amazon.com/images/I/519+rg9NVdL._SY346_.jpg)
Swinging the Mandate: Developing and Managing a Winning Campaign Kindle Edition
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LanguageEnglish
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PublisherPortfolio
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Publication date5 September 2016
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File size2466 KB
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Product description
About the Author
Dr. Dheeraj Sharma is chair of marketing, IIM Ahmedabad.
Narayan Singh Rao was a student at IIM Ahmedabad.
--This text refers to an alternate kindle_edition edition.Product details
- ASIN : B06XXHBR3F
- Publisher : Portfolio (5 September 2016)
- Language : English
- File size : 2466 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 222 pages
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Best Sellers Rank:
#195,112 in Kindle Store (See Top 100 in Kindle Store)
- #1,164 in Essays (Kindle Store)
- #2,766 in Essays (Books)
- #9,956 in Business, Strategy & Management
- Customer Reviews:
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Customer reviews
4.2 out of 5 stars
4.2 out of 5
8 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Top reviews
Top reviews from India
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Reviewed in India on 26 May 2017
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This book captures one of the most important ideas of the current decade i.e. Political Strategy through effective media usage. It is a gem and a must read for anyone who wants to learn or enter the field of political marketing. The field is likely to emerge and remain as an important profession in decades to come.
2 people found this helpful
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Reviewed in India on 7 August 2020
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A great book on marketing and branding on elections. A must read.
2.0 out of 5 stars
Good parts:info on AAP and modi campaign,Bad parts:marketing fluff,jargon and hindsight analysis.
Reviewed in India on 17 September 2017Verified Purchase
A book with a lot of fluff,jargon and hindsight analysis.
But has some behind the scenes info and good analysis about AAP and Modi campaigns.
But has some behind the scenes info and good analysis about AAP and Modi campaigns.
Reviewed in India on 28 September 2016
Verified Purchase
Very well researched book. It will gives you a lot of knowledge of Indian voters mindset and political strategies. Very easy to understand text :)
2 people found this helpful
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Reviewed in India on 6 October 2016
Amazing book..!!
Must read to decode the mindset of Indian voters.
Must read to decode the mindset of Indian voters.
One person found this helpful
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Reviewed in India on 14 January 2017
excellent book, factual and insightful.