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Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) by [Parth Detroja, Aditya Agashe, Neel Mehta]

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Aditya Agashe

Neel Mehta

Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job) Kindle Edition

by Parth Detroja (Author), Aditya Agashe (Author), Neel Mehta (Author) Format: Kindle Edition

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Part of: Fast Forward Your Product Career: The Two Books Required to Land Any PM Job (2 books)

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Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry.

COUNTERFEIT PHYSICAL BOOK WARNING: There are several sellers selling counterfeit new and used copies of our book. The counterfeit copies are missing 42 pages of new content updates made in 2022. To ensure you get a legitimate version of our book with the latest updates, please only buy NEW copies that say "Ships From & Sold By Amazon."

This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal, Forbes, and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and wastouted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling.

Swipe to Unlock teaches you how to think like a technologist by answering real-world questions like:

How does Spotify determine what songs to recommend to you?
How did KaiOS become the third largest mobile operating system in just two years since launching?
Why does Amazon offer free shipping with Prime if it loses them money?
How did a single typo take down 20% of the internet?
Why did Microsoft acquire LinkedIn?

By breaking down questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse.

Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more!

Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more!

Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's the Top Gifted Technology Book of 2022!

Part of series

Fast Forward Your Product Career: The Two Books Required to Land Any PM Job
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399 pages
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English
Publication date

19 September 2017
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15096 KB
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Popular Highlights in this book

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The final kind of API, “hardware APIs,” lets developers access features of the device itself.
Highlighted by 1,772 Kindle readers
The second type of API, which we’ll call “data APIs,” lets one app ask another app to hand over some interesting information, such as sports scores, recent Tweets, or today’s weather.
Highlighted by 1,763 Kindle readers
These snippets of code that let you borrow another app’s functionality or data are called APIs, or application programming interfaces. In short, APIs let apps talk to each other. Let’s look at three main kinds of APIs.
Highlighted by 1,390 Kindle readers

Product description

About the Author

Parth Detroja studied Applied Economics and Management at Cornell University and graduated Summa Cum Laude as a Merrill Presidential Scholar (top 1% of class). During his time at Cornell, he cofounded the Cornell International Business Association (CIBA) and served as the lead undergraduate teaching assistant for AEM 3249: Entrepreneurial Marketing and Strategy. He has previously interned at Microsoft, Amazon, and IBM. He is currently a Product Manager at Facebook. Neel Mehta studies Computer Science at Harvard University, where he has a 4.0 GPA and is a John Harvard Scholar (top 5% of class). He's done the "tech triple crown": he worked at a .com (Microsoft, as a Program Manager Intern), .org (Khan Academy, as a software engineer), and .gov (the US Census Bureau, where he founded the first fully-funded tech internship program in the federal government.) At Harvard, Neel founded the Harvard Open Data Project, a student-faculty group that built Harvard's first open data repository, and was a teaching assistant for CS50, Harvard's introductory computer science course. Aditya Agashe studied Computer Science and Business at Cornell University and graduated Cum Laude as a Rawlings Presidential Research Scholar (top 1.5% of class). At Cornell, he founded Belle Applications (belleapps.me), a company that builds and optimizes software platforms for businesses. He grew annual revenue to $50,000+ and is negotiating an acquisition offer from a small-business conglomerate. Adi is currently a Program Manager at Microsoft. --This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B0756MTX6K
Language ‏ : ‎ English
File size ‏ : ‎ 15096 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 399 pages

Best Sellers Rank: #2,749 in Kindle Store (See Top 100 in Kindle Store)
- #5 in Business Industries & Professions
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Aditya Agashe
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Adi Agashe is a prominent Product Manager at Microsoft and author of the bestselling technology strategy book, Swipe to Unlock. He has been featured in the Wall Street Journal, Forbes, Business Insider, Inc., and more. He works on Azure cloud growth team to build hyper-converged and hybrid features that help customers adopt cloud technologies. He previously managed product and engineering teams as the founder of Belle Applications and Head of Product at Speare.
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Neel Mehta
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Neel is a Product Manager at Google and studied Computer Science at Harvard University. He worked previously at Microsoft and Khan Academy. Neel founded the Civic Digital Fellowship, the first paid tech internship program in the federal government.
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Parth Detroja
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Parth Detroja is currently a Product Manager at Facebook. He has previously worked at Microsoft, Amazon, and IBM. He graduated Summa Cum Laude from Cornell University.
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Customer reviews

4.5 out of 5

2,316 global ratings

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4 star		25%
3 star		6%
2 star		2%
1 star		3%

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Devarajan

A must read for people pursuing product management / product marketing career

Reviewed in India 🇮🇳 on 26 August 2022

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I came to know about this book through a friend and purchased it on Amazon Kindle. As a product manager, it gave me a glimpse of what the top 5 product companies are doing, their strategy, some of the commonly used industry terms, etc., It was such a breeze to read the book , which is laden with so many stats and pointers for reference. Thanks to Swipe to Unlock team for this wonderful book. I thoroughly enjoyed reading this book and would recommend to my friends and colleagues.

Helpful

VIJENDAR KALYANKAR

A must read for anyone who's in or want to get into the Tech industry

Reviewed in India 🇮🇳 on 28 September 2022

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As part of my preparation for Product journey, I found this book in my recommendations list to go through to have a proper understanding of the tech industry background. Even though I had 7+ years of experience in IT, I never knew most of the business stuff how the companies operate and what's the background of their decisions. 'Swipe to Unlock' has given me fantastic insights about the business industry's in and out with simple terms for everyone's understanding. I recommend this to anyone who are interested with software and related businesses. This book is extremely insightful.

Amazing to read this.

Reviewed in India 🇮🇳 on 3 October 2022

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Liked:
A high level article on everything a digital PM would encounter

Disliked:
The structure seems a little all over the place.

Overall:
Must read for a new PM

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Aditya Pandey

One of the best books ever on developing product sense and become better product leader

Reviewed in India 🇮🇳 on 30 June 2022

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Very well thought of and awesomely crafted for techies who would like to develop good product sense and aspire to evolve into a distinguished product leader. This book helps you understand what and why of big tech product companies and their strategies. I really loved the simplified systemic approach with which this book is written! Product management community and the tech industry needed this book the most at the moment. KUDOS and thanks to the authors !!

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Mahendra Rathod

A simple, yet powerful book on tech concepts for non-tech leaders

Reviewed in India 🇮🇳 on 28 January 2021

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The authors: Parth, Neel and Aditya are very talented young product managers. They have written a really simple, yet informative book on technologies and events that are shaping our world currently. Their writing style is easy to understand, straightforward and yet powerful. They have done a tremendous amount of research in writing this book.

The book talks about things like how companies like Google, Facebook, Spotify, Amazon, Tinder etc work. How smart cars function and what is the future. Difference between Chinese and Western Tech giants. Digital Payments. Internet. Cloud Computing. Big Data. Robotics and it's future. and many such relevant topics.

This book is for non-tech people who do not want to go into gory technical details of all the topics covered. It provides a brief, yet good overview of these topics. A must-read book for mid-level managers, non-tech founders, product managers and anyone who wants to strike an intellectual conversation with other non-tech friends at parties/meetings and show off!

2 people found this helpful

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charu

Easy to read and understand

Reviewed in India 🇮🇳 on 2 May 2022

Verified Purchase

Every designer and marketer will probably tell you that if you want your material to stick, you need a tell a good story. Some would think that a book about the intersection of tech and business strategy should be as dry as a printer manual.

Somehow this book manages to answer questions that we think we have the complete answers to ("why does Tinder ask you to log in using Facebook?")

Helpful

Agastyavyas Vemuri

Interesting Read for Product Managers

Reviewed in India 🇮🇳 on 15 March 2021

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This Book is Good to read for Aspiring Product Managers as well as for New Product Managers. It explains each and every technology a Product Manager should be knowing. It explains the concepts very clearly such that even non-CS Background people can also understand.

3 Key Takeaways from this Book are:
1. This book explains each concept succinctly and leaves you with that feeling of thought provoking to do furthermore research and understand the thing in more depth
2. The Chapters are structured in a very well manner. As you learn new concepts from the chapters, these are connected back in the subsequent chapters thus helping understand more about those concepts
3. Very interesting cases are provided to explain each concept, which helps in absorbing the concepts

Waiting for the book SACRED SEVEN to be available in India

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Vijay Singh

Must read for those who want to understand underlying technology in digital ecosystem.

Reviewed in India 🇮🇳 on 25 July 2021

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Good read for those who wants to understand underlying Technology and business strategy of the biggest enterprises of the world likes of Amazon, Facebook, Microsoft, Google etc.

And this book not only explains about these big enterprises in western world but also shed light to various startups doing good in SEA and Eastern world. And then compares the difference of strategies followed by these different regions of the world.

Case studies are well articulated in this book and provide an insight how organisations like FB, Google makes money by providing free apps/services to the end user.

Written in simple plain language so anyone can understand the use cases or scenarios explained in this book be a person from Technical or Non Technical background, or be a person is aspiring PM or working in different roles.

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Top reviews from other countries

Ade.A

A birds eye view of modern day tech and their business decisions and impact

Reviewed in the United Kingdom 🇬🇧 on 17 September 2019

Verified Purchase

I feel this book will be perfect for 2 groups especially:

- Those who generally like to be in the know, in order to gain understanding and connect the dots i.e. the "how things work" minded people.
- Those who have an orientation and interest in business strategies and want insight into the recent past decisions taken by big tech compies.

The authors do an exceptional job at covering many topics and answering various questions that you may or may not have had or thought of.

Even though I'm in the tech industry, after reading the book I felt like the veil had been lifted in a lot of areas that I was and wasn't aware of.

On that note, anyone looking for in-depth technical detail should pick up this book knowing that's not what it's about and read to "discover".

Would I recommend this book? No doubt, YES.

3 people found this helpful

Stanmore Mum

Tech Industry 101

Reviewed in the United Kingdom 🇬🇧 on 26 June 2022

Verified Purchase

For the first time in a long time I read a book that is fit for purpose. Straight to the point, relevant examples explained with great analogies.
This book is waffle free, can’t stand books that use ‘death by examples’ they spend 4 pages using stories and examples to make a point-this book is not one of those books.
All examples in this book take a few lines and are simple to understand.
I have not been able to put the book down since I bought it. It is quite engaging.

Caz

Simple but great for entry level PMs

Reviewed in the United Kingdom 🇬🇧 on 5 May 2022

Verified Purchase

Self printed by Amazon so not great quality, but the content is a great simple exploration of key concepts. Highly recommend for entry level PMs who want to grasp engineering concepts. Not at all a deep detailed book but a brilliant all rounder and written in a way that it’s very easy to understand and appreciate the ideas. Lovely stories to illustrate the concepts, and a very easy read.

Surbhi Singla

Must read for product enthusiasts

Reviewed in the United Kingdom 🇬🇧 on 7 August 2020

Verified Purchase

Must read for business, product and tech enthusiasts, especially if you’re early in your career. This book provides a great insight into some of the finer nuances of how modern businesses leverage technology to build products and how it closely ties with the business strategy and vision.

I’ve recommended this book to few friends and all of them have instantly bought and developed a liking for the book.

Kudos to the authors - Neel, Parth and Adi for putting this together. I’m now onto their next one on blockchain.

3 people found this helpful

Adrien Padayachee

Great introduction to and summary of modern day Technology

Reviewed in the United Kingdom 🇬🇧 on 1 March 2019

Verified Purchase

The book covers a wide array of topics used in everyday technology. It can sometimes seem very high level (especially if you have spent the past 20yrs in IT). However, the book was great to understand some new technologies, but also how businesses like Amazon or Uber are disrupting the market place.
As a fairly new product manager (under 2yrs), I would say that this book was a great read - literally could not put it down. This is the fastest I have ever read a book (17 work days, only on a commute to work and back).

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About the authors

Aditya Agashe

Neel Mehta

Parth Detroja

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