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Switch: How to Change Things When Change Is Hard Audio CD – CD, 16 February 2010

4.5 out of 5 stars 3,576 ratings

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Audio CD, Audiobook, CD, Unabridged
₹16,625.00

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Product description

Review

“Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives—tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.”—The Wall Street Journal

“Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . 
Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.”—Fort Worth Star-Telegram

“Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In
Switch, brothers Chip and Dan Heath—authors of the bestselling Made to Stick—survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making.”—Time

“Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.”Business Week



About the Author

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behaviour at Stanford University's Graduate School of Business. Dan Heath is a Senior Fellow at the Center for the Advancement of Social Entrepreneurship (CASE) at Duke University. Together, they are the authors of the national bestseller Made to Stick: Why Some Ideas Survive and Others Die. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in TimePeople and US News and World Report.

Product details

  • Publisher ‏ : ‎ Random House Audio; Unabridged edition (16 February 2010)
  • Language ‏ : ‎ English
  • Audio CD ‏ : ‎ 6 pages
  • ISBN-10 ‏ : ‎ 0739376969
  • ISBN-13 ‏ : ‎ 978-0739376966
  • Item Weight ‏ : ‎ 177 g
  • Dimensions ‏ : ‎ 12.85 x 2.62 x 14.99 cm
  • Customer Reviews:
    4.5 out of 5 stars 3,576 ratings

About the authors

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
3,576 global ratings

Top reviews from India

Reviewed in India 🇮🇳 on 20 December 2021
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Reviewed in India 🇮🇳 on 20 September 2021
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Reviewed in India 🇮🇳 on 10 February 2017
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Reviewed in India 🇮🇳 on 26 June 2022
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1.0 out of 5 stars Poor page quality
By Amazon Customer on 26 June 2022
I really wanted to read this. And my guess is the book content would be good. But the page quality appears as if it's a roadside duplicate book. Doesn't look original. Not worth the money.
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Reviewed in India 🇮🇳 on 5 October 2018
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Reviewed in India 🇮🇳 on 24 November 2016
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Top reviews from other countries

Leanne
3.0 out of 5 stars Lots of examples but quite similar
Reviewed in the United Kingdom 🇬🇧 on 11 November 2021
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One person found this helpful
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ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom 🇬🇧 on 18 July 2013
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18 people found this helpful
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Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom 🇬🇧 on 15 August 2013
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5 people found this helpful
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Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom 🇬🇧 on 9 February 2011
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18 people found this helpful
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Amazon Customer
5.0 out of 5 stars Interesting Book
Reviewed in the United Kingdom 🇬🇧 on 22 December 2021
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