Switch: How to change things when change is hard Paperback – 3 March 2011
Frequently bought together
Witty and instructive ― Wall Street Journal
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making ― Time
A must-read ― Forbes
About the Author
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.
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- Publisher : Random House Business; Latest edition (3 March 2011)
- Language: : English
- Paperback : 320 pages
- ISBN-10 : 1847940323
- ISBN-13 : 978-1847940322
- Item Weight : 224 g
- Dimensions : 12.9 x 2 x 19.8 cm
- Best Sellers Rank: #3,044 in Books (See Top 100 in Books)
- Customer Reviews:
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Top reviews from India
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The authors explains with clear examples the below questions that we often think otherwise,
What looks like people problem is often a situation problem.
What looks like laziness is often exhaustion.
What looks like a resistance is often lack of clarity.
Rider, Elephant and Shaping the Path are great concepts in enabling a change in one's life or in any enterprises. Some of the real world scenarios illustrated by the authors helps the readers understand the theory behind the concepts.
Overall this is a re-read category, where I could pull this off my shelf and read it one more time.
Totally Recommended !!
Top reviews from other countries
I understand much clearer why 'head office' had declared dramatic changes and nothings happened and how inspirational Area Managers say one sentence and its motivated the whole team. Now I can do the same for my own little posse and hope to gain their full backing for changes I want to make.
Personally, I feel there is a clearer path towards gaining a happy and more fulfilled life; how I can inspire a teenager to tidy their room or do the washing up, how I can achieve chores without it being a chore, or even how I can exercise more without the excuses - now that is worth the book price in its own right!
You shouldn't just read this book, you should digest and think and revisit. You should give yourself time to make notes, set a plan and try a new way of living/working.
The writing style is understandable, humorous and thought provoking.
On the level of entertainment the book is similar to Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance . The book has amusing quips and turns of phrase that lightens the subject matter from that of a text book. Yet the book is fully referenced with study, research and quotation information, should the reader wish to get into more depth. I know that some people who read these reviews have already read the book and are curious about what other people think. Therefore I will list some of my personal highlights of the book. I hope for those considering the book it will also ignite curiosity. I liked exhaustible self control, 424 gloves, 1% milk. Bright spots. A husband forgets his wife's birthday. Miner county. No dry holes. Where did you find six dumb people? Attila the accountant. Rock bottom. The burning platform. Loyalty cards. 5 minute room rescue. Money makeover. A miracle scale. Brasilata. Safe driving. Fundamental Attribution Error. Saints and jerks. Sterile cockpit. Mike Romano. The humble checklist. Designated driver. Fataki the sugar-daddy. The skateboarding monkey. I hope this gives you an idea of the way that an amusing anecdote becomes a powerful and memorable learning.
The variety of these techniques is best appreciated at the end of the book. There is a summary of change-making examples at the end of the book changing the book into a manual for change rather than just a passive read. The authors summarize all the techniques you could deploy, if you haven't just skipped to the end. It is a great reminder that this is not just a collection of stories or examples but part of a collection of strategies that are repeatable in your own context. This book contains a perfect recipe for turning what is and what could be from fantasy to reality.
It is written in an easily accessible style, and strikes a good balance between the formal and informal approach. Personally, I felt it was possibly a little long, and it wasn't a book that 'grabbed' me as some others have. However, the information contained in its pages is worth the investment, and touches onto areas of social and behavioural psychology outside of its core remit of bringing about change. It is a highly practical book, clearly written for an audience who are movers and shakers themselves.
One thing to note is that the book takes the professional and ethical approach to manipulating others, so don't expect clever NLP routines to bamboozle your friends into doing what you want: this is a book about changing workplaces, businesses, groups and governments, and doing so for the long-term. It is not a book of quick-fixes by any means. But this is good, as it shows that the authors are treating their subject seriously, and regard change as something that needs buy-in from all involved, not be force-fed to a reluctant or unaware audience. Derren Brown this is not.
I would recommend this book to anyone who works in or with an establishment which seems reluctant to "understand" or "appreciate" why change is necessary. You will learn that usually it is not the people who are at fault, but the collective situation they find themselves in. Then the book will teach you how to address that.
Everyone should read this book. It has strategies that I will return to time and time again.
The brothers wrote this book brilliantly and I already have The Power it Moments’ which is next on my list to read.