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Switch: How to change things when change is hard Paperback – 3 March 2011

4.6 out of 5 stars 2,198 ratings

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Frequently bought together

  • Switch: How to change things when change is hard
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  • Thinking, Fast and Slow (Penguin Press Non-Fiction)
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  • Decisive: How to Make Better Decisions
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Product description

Review

A fantastic book ― Wired

Witty and instructive ― Wall Street Journal

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making ― Time

A must-read ― Forbes

About the Author

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

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Product details

  • Publisher : Random House Business; Latest edition (3 March 2011)
  • Language: : English
  • Paperback : 320 pages
  • ISBN-10 : 1847940323
  • ISBN-13 : 978-1847940322
  • Item Weight : 224 g
  • Dimensions : 12.9 x 2 x 19.8 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,198 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,198 global ratings
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Top reviews from other countries

ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom on 19 July 2013
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15 people found this helpful
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Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom on 15 August 2013
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4 people found this helpful
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Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom on 9 February 2011
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SarahB
5.0 out of 5 stars 1small step can bring about a great leat
Reviewed in the United Kingdom on 15 February 2015
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3.0 out of 5 stars Good read
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