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Dan Heath

Chip Heath

Switch: How to change things when change is hard Paperback – 3 March 2011

by Dan Heath (Author), Chip Heath (Author)

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___________________________________
Change is hard. It doesn't have to be.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

Print length

320 pages
Language:

English
Publisher

Random House Business
Publication date

3 March 2011
Dimensions

12.9 x 2 x 19.8 cm
ISBN-10

1847940323
ISBN-13

978-1847940322
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Decisive: How to Make Better Decisions by Chip Heath Paperback 417,00 ₹
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Product description

Review

A fantastic book ― Wired

Witty and instructive ― Wall Street Journal

Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality ― BBC Focus

Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making ― Time

A must-read ― Forbes

About the Author

Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California.

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Product details

Publisher : Random House Business; Latest edition (3 March 2011)
Language: : English
Paperback : 320 pages
ISBN-10 : 1847940323
ISBN-13 : 978-1847940322
Item Weight : 224 g
Dimensions : 12.9 x 2 x 19.8 cm

Best Sellers Rank: #3,044 in Books (See Top 100 in Books)
- #196 in Reference (Books)
- #253 in Analysis & Strategy
- #449 in Personal Development & Self-Help

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2,198 ratings

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aramkumar

Tips and Tricks in bringing out changes...Chip and Dan nailed it...

Reviewed in India on 5 October 2018

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This is one a greatest books on how to bring about a change be it personally or in any organization. Chip and Dan clarifies lots of doubts and questions that would linger in one's mind when thinking about making changes and continue for lasting benefits.

The authors explains with clear examples the below questions that we often think otherwise,

What looks like people problem is often a situation problem.
What looks like laziness is often exhaustion.
What looks like a resistance is often lack of clarity.

Rider, Elephant and Shaping the Path are great concepts in enabling a change in one's life or in any enterprises. Some of the real world scenarios illustrated by the authors helps the readers understand the theory behind the concepts.

Overall this is a re-read category, where I could pull this off my shelf and read it one more time.

11 people found this helpful

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Raktim B.

A must read book!!

Reviewed in India on 18 July 2019

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This book provide real life examples on how to change behavior and situations under a separate section in every chapter. The authors have named the sections as 'Clinic'. I have applied many theories in my real life and received wonderful results. A must read book on psychology and much useful in real life. Learn the theories and apply intelligently.

2 people found this helpful

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Nishad

Brilliant read. I bought a few copies for people I thought should read this book

Reviewed in India on 6 June 2019

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Switch talks about transformation. The need for change, and how we can achieve the change the things we want to. Both at a personal level, and at the level of the organisation I work for. The book resonated with some of the issues we have as an organisation. Switch has a lot of examples and cases that can help make changes that would otherwise have been difficult to achieve.

One person found this helpful

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Nikhilgo Goyal

Book is good but paper quality worse.

Reviewed in India on 7 March 2016

Verified Purchase

Book is good and everything explained is told with examples and main motive of this book is to tell that change can be done in an easy very effectively. 3 start because i don't find it much interesting and quality of paper is very bad. looks like amazon purchased from roadside shop in 100 bucks and sold here.

4 people found this helpful

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Harsh

What A Read !!

Reviewed in India on 5 January 2017

Verified Purchase

I loved the way the whole book is written.. Replete with many real cases & incidents. The process to bring effective change has been explained in quite a lucid way and it actually helps you develop the thinking to drive changes in and around you.,

Totally Recommended !!

2 people found this helpful

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Rajiv Krishnan Pisharoti

Must Read Book

Reviewed in India on 15 October 2018

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This book is full of real life examples how people made changes happen. In organizations, societies and even larger spaces. This book is very interesting to read and learn from.

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abhishek shukal

The good understanding of Mind and Body

Reviewed in India on 24 February 2020

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A good guide to work on the changes that we want to bring in ourselves and around us. It was good handpicked one that really came fruitful. Recommended reading the book to understand the real tweak required for managing our Rider and elephant.

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Sandy

Not to be missed book

Reviewed in India on 14 March 2015

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This is easily one of the better books I have read in a long time. So much so that I ordered 2 for a few people who will benefit from reading this wonderful book. Filled with real-life examples and across all sections of society, the book illustrates that a small change creates a big impact. It is possibly a book that I will keep close with me and read again.

3 people found this helpful

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ANON

WOW Really inspirational & has many implications on how to live your life

Reviewed in the United Kingdom on 19 July 2013

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I was recommended this book and so glad I was. I can see how I can apply the philosophy in my personal and professional life. Indeed the books website helps you shift your focus to read with a personal point of view or work. However, I found so many aha moments that I had to scribble in a lot of margins and underscore many very true statements - I haven't read a book that dragged me in so much in a few months.
I understand much clearer why 'head office' had declared dramatic changes and nothings happened and how inspirational Area Managers say one sentence and its motivated the whole team. Now I can do the same for my own little posse and hope to gain their full backing for changes I want to make.
Personally, I feel there is a clearer path towards gaining a happy and more fulfilled life; how I can inspire a teenager to tidy their room or do the washing up, how I can achieve chores without it being a chore, or even how I can exercise more without the excuses - now that is worth the book price in its own right!
You shouldn't just read this book, you should digest and think and revisit. You should give yourself time to make notes, set a plan and try a new way of living/working.
The writing style is understandable, humorous and thought provoking.

15 people found this helpful

Stephen Green

Switched on

Reviewed in the United Kingdom on 15 August 2013

Verified Purchase

This is a clever, inspirational book which works on a number of levels. It is an easy and accessible book which demonstrates success in a wide variety of spheres, often achieved with scant resources, which offers a methodology that can be repeated by ordinary people as well as leaders. It is not particularly or exclusively a business book. It is for anybody who sees a situation and contemplates how it can be changed, even down to the behaviour moderation of one individual, or even the person that looks at you through the mirror each day. Teachers, nurses, community leaders or concerned citizens could all relate to the content and imagine new possibilities.

On the level of entertainment the book is similar to Superfreakonomics: Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance . The book has amusing quips and turns of phrase that lightens the subject matter from that of a text book. Yet the book is fully referenced with study, research and quotation information, should the reader wish to get into more depth. I know that some people who read these reviews have already read the book and are curious about what other people think. Therefore I will list some of my personal highlights of the book. I hope for those considering the book it will also ignite curiosity. I liked exhaustible self control, 424 gloves, 1% milk. Bright spots. A husband forgets his wife's birthday. Miner county. No dry holes. Where did you find six dumb people? Attila the accountant. Rock bottom. The burning platform. Loyalty cards. 5 minute room rescue. Money makeover. A miracle scale. Brasilata. Safe driving. Fundamental Attribution Error. Saints and jerks. Sterile cockpit. Mike Romano. The humble checklist. Designated driver. Fataki the sugar-daddy. The skateboarding monkey. I hope this gives you an idea of the way that an amusing anecdote becomes a powerful and memorable learning.

The variety of these techniques is best appreciated at the end of the book. There is a summary of change-making examples at the end of the book changing the book into a manual for change rather than just a passive read. The authors summarize all the techniques you could deploy, if you haven't just skipped to the end. It is a great reminder that this is not just a collection of stories or examples but part of a collection of strategies that are repeatable in your own context. This book contains a perfect recipe for turning what is and what could be from fantasy to reality.

4 people found this helpful

Pete

A good guide to change, especially for large organisations

Reviewed in the United Kingdom on 9 February 2011

Verified Purchase

Switch is a book that contains a wealth of information, both in terms of leading research into exacting change and also practical tips on how to implement that research. It is filled with case studies and examples of success stories, and whatever your particular area of change is, you are bound to find one that is a close match. Most of the premise of the book centres around the notion of the elephant-and-rider metaphor, and how people often attribute failed change to the wrong causes. In this regard, the central message of the book is fairly short, however it is explored in great detail which helps avoid the facets being overlooked.

It is written in an easily accessible style, and strikes a good balance between the formal and informal approach. Personally, I felt it was possibly a little long, and it wasn't a book that 'grabbed' me as some others have. However, the information contained in its pages is worth the investment, and touches onto areas of social and behavioural psychology outside of its core remit of bringing about change. It is a highly practical book, clearly written for an audience who are movers and shakers themselves.

One thing to note is that the book takes the professional and ethical approach to manipulating others, so don't expect clever NLP routines to bamboozle your friends into doing what you want: this is a book about changing workplaces, businesses, groups and governments, and doing so for the long-term. It is not a book of quick-fixes by any means. But this is good, as it shows that the authors are treating their subject seriously, and regard change as something that needs buy-in from all involved, not be force-fed to a reluctant or unaware audience. Derren Brown this is not.

I would recommend this book to anyone who works in or with an establishment which seems reluctant to "understand" or "appreciate" why change is necessary. You will learn that usually it is not the people who are at fault, but the collective situation they find themselves in. Then the book will teach you how to address that.

17 people found this helpful

SarahB

1small step can bring about a great leat

Reviewed in the United Kingdom on 15 February 2015

Verified Purchase

I absolutely loved this book. I bought it to help change personal habits and have ended up finding so many solutions to a big change management project at work. It's beautifully written with a light touch and gentle wit, which makes it easy to imagine implementing the strategies discussed. I found myself thinking of ways I could use the insights immediately and was enthused and excited to try them out - I never thought I would say that about a'text' book, though this is a very relaxing read. I have been extolling it to colleagues and friends.
Everyone should read this book. It has strategies that I will return to time and time again.

2 people found this helpful

Amazon Customer

Good read

Reviewed in the United Kingdom on 1 March 2020

Verified Purchase

I really enjoyed this book, but it felt like it was going on a little bit tooo much. There were ALOT of case studies. For some that might be good, but for me, I could’ve still learnt the same if there weren’t as many case studies.
The brothers wrote this book brilliantly and I already have The Power it Moments’ which is next on my list to read.

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