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Thinking, Fast and Slow Hardcover – 1 November 2011

4.4 out of 5 stars 20,682 ratings

New from
Hardcover, 1 November 2011

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A New York Times Book Review Best Book
A Globe and Mail Best Book

“I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement.”
—Roger Lowenstein, Bloomberg/Businessweek

“Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.”
The Economist
“[Kahneman’s] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman’s simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray.”
—Jonah Lehrer, The Wall Street Journal
“[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds—and our whole selves.”
—Christoper F. Chabris, The Wall Street Journal
“The ramifications of Kahenman’s work are wide, extending into education, business, marketing, politics . . . and even happiness research. Call his field “psychonomics,” the hidden reasoning behind our choices. Thinking, Fast and Slow is essential reading for anyone with a mind.”
—Kyle Smith, The New York Post
“A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves.”
—David Brooks, The New York Times; Author of The Social Animal
“Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions.”
—Jacek Debiec, Nature
“With Kahneman’s expert help, readers may understand this mix of psychology and economics better than most accountants, therapists, or elected representatives. VERDICT: A stellar accomplishment, a book for everyone who likes to think and wants to do it better.”
Library Journal

“Kahneman’s extraordinary contribution to humanity’s cerebral growth [has] reached the mainstream—in the best way possible.”
The Atlantic
Thinking, Fast and Slow is a magisterial work, stunning in its ambition, infused with knowledge, laced with wisdom, informed by modesty and deeply humane. If you can read only one book this year, read this one.”
The Globe and Mail
“[In Thinking, Fast and Slow] We learn why we mistake statistical noise for coherent patterns; why the stock-picking of well-paid investment advisers and the prognostications of pundits are worthless; why businessmen tend to be both absurdly overconfident and unwisely risk-averse; and why memory affects decision making in counterintuitive ways. Kahneman's primer adds to recent challenges to economic orthodoxies about rational actors and efficient markets; more than that, it's a lucid, marvelously readable guide to spotting--and correcting--our biased misunderstandings of the world.”
Publishers' Weekly (starred review)

“For anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel…and now explains how we think and make choices. Here’s an easy choice: read this.”
The Daily Beast

“The author of several scholarly texts, Kahneman now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. . . . Gripping. Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.”
Kirkus Reviews (starred review)

“Kahneman’s Thinking, Fast and Slow deals with the very nature of thought, and it just may be the most important book I’ve read in many years. . .”
Los Angeles Review of Books

“This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn’t claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible.”
—Jaron Lanier, author of You Are Not a Gadget

“Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime’s worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.”
—Steven D. Levitt, William B. Ogden Distinguished Service Professor of Economics at the University of Chicago; co-author of Freakonomics and SuperFreakonomics.

Thinking, Fast and Slow is a masterpiece—a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize.”
—Daniel Gilbert, Harvard University Professor of Psychology, author of Stumbling on Happiness, host of the award-winning PBS television series “This Emotional Life”

“This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life.”
—Richard Thaler, University of Chicago Professor of Economics and co-author of Nudge

“This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud.
—Nassim Taleb, author of The Black Swan

“Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky helped to launch. The appearance of Thinking, Fast and Slow is a major event.”
—Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Better Angels of our Nature

About the Author

DANIEL KAHNEMAN is Eugene Higgins Professor of Psychology Emeritus at Princeton University and a professor of public affairs at the Woodrow Wilson School of Public and International Affairs. He is the only non-economist to have won the Nobel Prize in Economic Sciences; it was awarded to him in 2002 for his pioneering work with Amos Tversky on decision-making.

Product details

  • Publisher ‏ : ‎ Doubleday Canada (1 November 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 512 pages
  • ISBN-10 ‏ : ‎ 0385676514
  • ISBN-13 ‏ : ‎ 978-0385676519
  • Item Weight ‏ : ‎ 762 g
  • Dimensions ‏ : ‎ 16 x 3.68 x 23.52 cm
  • Customer Reviews:
    4.4 out of 5 stars 20,682 ratings

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Daniel Kahneman (Hebrew: דניאל כהנמן‎, born March 5, 1934) is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979).

In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He is professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He is married to Royal Society Fellow Anne Treisman.

In 2015 The Economist listed him as the seventh most influential economist in the world.

Bio from Wikipedia, the free encyclopedia. Photo by see page for author [Public domain], via Wikimedia Commons.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
20,682 global ratings
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Top reviews from India

Reviewed in India on 26 September 2018
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1.0 out of 5 stars Poor paper quality
By Binod on 26 September 2018
Don't go with this product. The size of the letters are so small that, I bet, you can't read a page comfortably. I'm not saying anything about the content of the book. The paper quality of the book especially, the size of letters, is so poor that u will regret buying this book. Now it's ur choice.
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233 people found this helpful
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Reviewed in India on 27 April 2018
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5.0 out of 5 stars Thanks for this book
By Jeetu on 27 April 2018
For large size buy international edition of this book.
Right side book published by FRS.
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Reviewed in India on 4 September 2017
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Reviewed in India on 11 September 2018
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Reviewed in India on 7 September 2018
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5.0 out of 5 stars ✔️
By Dimpy on 7 September 2018
This book took me FOREVER to get through.
No doubt it is an amazing book on human psychology but seriously I wanna cut this book in two halves, praise the first part, and keep the second part in some corner to gather dust. Not that the second part is bad, mind you; the entire book is so well-written that it has an profound impact on my own worldview. But you just need to put focus on it to understand what Kahneman wants to say.
It is very much interesting in the Part I ,you just can't put the book down and then Part II and III are eqaully boring as well. Part IV and V are again good.
Kahneman takes us on a tour of our mind and explains the two systems that drive the way we think. He reveals where we can and cannot trust our intuitions. He offers insights into how choices are made in our lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. 
This book has given me a new perspective on the behaviors and judgments of the people around me.
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Reviewed in India on 26 October 2019
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5.0 out of 5 stars Well worth the time. Excellent writings
By Deepankar_Singh on 26 October 2019
A must-read if you are interested in how people think, how the mind works.
If i'm talking about book content have 5 parts with 38 Chapter.

Part 1 : Two Systems
Part 2 : Heuristics and Bases
Part 3 : Overconfidence
Part 4 : Choices
Part 5 : Two Selves

Daniel Kahneman is one of the only psychologists to receive a Nobel Prize in Economics, and it is a well researched writer. I found much more about myself as a human than my whole life.
Tt’s a great body of work that he’s created, and the overarching concept of the book (differences between system 1 and 2) is a concept that everyone should know about. This book tries to explain to general readers that the mind has two systems: System 1, intuitive and quick-moving; and System 2, more deliberative and logical.

This is one long read - which I still haven’t finished. I want to understand; especially in the world we live in now with ever evolving social constructs. This book will help in this understanding, but it’s deep and complicated and requires time to sink in. The contents, though perhaps some are contestable, are surprising and mostly new to this layman, and we should all know these things about ourselves, therefore it's an important book. Well worth the time.

This is the must read book for corporate and brand strategists. Underlying the author’s work is how certain constructs in our society bias us even before we cognitively balance the two systems.
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Reviewed in India on 3 February 2019
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Reviewed in India on 25 December 2018
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Top reviews from other countries

Dr W. H. Konarzewski
3.0 out of 5 stars Essential wisdom. Not an easy read but worth persevering.
Reviewed in the United Kingdom on 9 December 2018
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Miko J. Florezzi
4.0 out of 5 stars Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on 10 December 2019
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4.0 out of 5 stars Felt like a chore at times but I forced myself to finish it. It gets better and better.
Reviewed in Mexico on 10 December 2019
You'll be disappointed if you are looking for a book that gives you advice by explicitly telling you what you should and shouldn't do. That was my mistake. Since I had these expectations, I had a rough beginning. I forced myself to continue reading it and found it's actually an enjoyable book.

Rather than telling you what you should and shouldn't do, Khaneman explains the process behind human thinking. From all the information the author shares, the reader must then decide what is useful, and what can be applied to our daily lives. In my case, I am getting better at thinking things thoroughly and not making decisions based on emotions.

I highly recommend this book for those that enjoy reading about how the human mind works.

* If you found this review useful, it would mean the world to me if you showed your support by giving it a like. Thank you very much in advance. *
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5.0 out of 5 stars Understand How You Can Be Manipulated on Social Media
Reviewed in the United Kingdom on 5 April 2018
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R Pay
3.0 out of 5 stars Not going to transform gold to a diamond. May turn coal into silver.
Reviewed in the United Kingdom on 15 April 2019
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38 people found this helpful
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Mrs Trellis (North Wales)
5.0 out of 5 stars Probably the best book I have ever read
Reviewed in the United Kingdom on 19 December 2017
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