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Upon release, Invent and Wander will be available on Kindle Unlimited.
In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
- The importance of a Day 1 mindset
- Why "it's all about the long term"
- What it really means to be customer obsessed
- How to start new businesses and create significant organic growth in an already successful company
- Why culture is an imperative
- How a willingness to fail is closely connected to innovation
- What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.
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'This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject' - Telegraph
Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.
Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing.
Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
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Based on thousands of pages from Leonardo’s astonishing notebooks and new discoveries about his life and work, Walter Isaacson weaves a narrative that connects his art to his science. He shows how Leonardo’s genius was based on skills we can improve in ourselves, such as passionate curiosity, careful observation, and an imagination so playful that it flirted with fantasy.
He produced the two most famous paintings in history, The Last Supper and the Mona Lisa. But in his own mind, he was just as much a man of science and technology. With a passion that sometimes became obsessive, he pursued innovative studies of anatomy, fossils, birds, the heart, flying machines, botany, geology, and weaponry. His ability to stand at the crossroads of the humanities and the sciences, made iconic by his drawing of Vitruvian Man, made him history’s most creative genius.
His creativity, like that of other great innovators, came from having wide-ranging passions. He peeled flesh off the faces of cadavers, drew the muscles that move the lips, and then painted history’s most memorable smile. He explored the math of optics, showed how light rays strike the cornea, and produced illusions of changing perspectives in The Last Supper. Isaacson also describes how Leonardo’s lifelong enthusiasm for staging theatrical productions informed his paintings and inventions.
Leonardo’s delight at combining diverse passions remains the ultimate recipe for creativity. So, too, does his ease at being a bit of a misfit: illegitimate, gay, vegetarian, left-handed, easily distracted, and at times heretical. His life should remind us of the importance of instilling, both in ourselves and our children, not just received knowledge but a willingness to question it—to be imaginative and, like talented misfits and rebels in any era, to think different.
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Einstein is the great icon of our age: the kindly refugee from oppression whose wild halo of hair, twinkling eyes, engaging humanity and extraordinary brilliance made his face a symbol and his name a synonym for genius.
He was a rebel and nonconformist from boyhood days. His character, creativity and imagination were related, and they drove both his life and his science. In this marvellously clear and accessible narrative, Walter Isaacson explains how his mind worked and the mysteries of the universe that he discovered.
Einstein's success came from questioning conventional wisdom and marvelling at mysteries that struck others as mundane. This led him to embrace a worldview based on respect for free spirits and free individuals. All of which helped make Einstein into a rebel but with a reverence for the harmony of nature, one with just the right blend of imagination and wisdom to transform our understanding of the universe. This new biography, the first since all of Einstein's papers have become available, is the fullest picture yet of one of the key figures of the twentieth century.
This is the first full biography of Albert Einstein since all of his papers have become available -- a fully realised portrait of this extraordinary human being, and great genius.
Praise for EINSTEIN by Walter Isaacson:-
'YOU REALLY MUST READ THIS.' Sunday Times
'As pithy as Einstein himself.’ New Scientist
‘[A] brilliant biography, rich with newly available archival material.’ Literary Review
‘Beautifully written, it renders the physics understandable.’ Sunday Telegraph
‘Isaacson is excellent at explaining the science. ' Daily Express
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Benjamin Franklin is the founding father who winks at us, the one who seems made of flesh rather than marble. In a sweeping narrative that follows Franklin’s life from Boston to Philadelphia to London and Paris and back, Walter Isaacson chronicles the adventures of the runaway apprentice who became, over the course of his eighty-four-year life, America’s best writer, inventor, media baron, scientist, diplomat, and business strategist, as well as one of its most practical and ingenious political leaders. He explores the wit behind Poor Richard’s Almanac and the wisdom behind the Declaration of Independence, the new nation’s alliance with France, the treaty that ended the Revolution, and the compromises that created a near-perfect Constitution.
In this colorful and intimate narrative, Isaacson provides the full sweep of Franklin’s amazing life, showing how he helped to forge the American national identity and why he has a particular resonance in the twenty-first century.
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In 2012, Nobel Prize winning scientist Jennifer Doudna hit upon an invention that will transform the future of the human race: an easy-to-use tool that can edit DNA.
Known as CRISPR, it opened a brave new world of medical miracles and moral questions. It has already been deployed to cure deadly diseases, fight the coronavirus pandemic of 2020, and make inheritable changes in the genes of babies.
But what does that mean for humanity? Should we be hacking our own DNA to make us less susceptible to disease? Should we democratise the technology that would allow parents to enhance their kids?
After discovering this CRISPR, Doudna is now wrestling these even bigger issues.
THE CODE BREAKERS is an examination of how life as we know it is about to change – and a brilliant portrayal of the woman leading the way.
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Biógrafo de Albert Einstein, Steve Jobs e Leonardo da Vinci narra a trajetória de Jennifer Doudna, cientista premiada com o Nobel de Química por suas descobertas sobre edição de DNA
Quando Jennifer Doudna ainda cursava a sexta série, encontrou em sua cama um exemplar de A dupla hélice, de James Watson, deixado por seu pai. Avançando pelas páginas, Doudna ficou fascinada com os bastidores da competição científica pela descoberta dos tijolinhos que constroem a vida.
Motivada pela paixão de entender o funcionamento da natureza e por transformar descobertas em invenções práticas, Doudna ajudaria a realizar aquilo que o próprio James Watson, um dos descobridores da estrutura do DNA, classificara como o próximo avanço científico mais importante da biologia. Observando o modo com que há bilhões de anos as bactérias combatem os vírus, ela e seus parceiros de pesquisa descobriram algo capaz de transformar a vida humana: uma ferramenta de manuseio simples capaz de editar a estrutura do DNA. O CRISPR, como foi batizada, abriu um novo mundo de milagres da medicina e levantou delicadas questões éticas.
Se a última metade do século passado foi uma era digital, baseada no microchip, no computador e na internet, estamos agora no limiar de uma revolução da vida e da ciência: as crianças que estudam programação digital se juntarão às que estudam o código da vida. O uso do CRISPR e a corrida para o desenvolvimento de vacinas contra a Covid-19 estão acelerando a transição para essa nova era de inovações biológicas.
Devemos usar esses novos poderes para hackear a evolução e nos tornarmos menos suscetíveis a infecções virais? Para prevenir a depressão? Devemos permitir que o poder aquisitivo dê aos pais a chance de modificar características como a altura, a estrutura muscular ou o QI de seus filhos?
Tendo capitaneado as importantes descobertas que levaram ao CRISPR, Doudna assumiu papel de destaque na discussão das questões morais que envolvem a edição do genoma humano e, com sua parceira de pesquisa Emmanuelle Charpentier, ganhou o Prêmio Nobel de Química em 2020. Sua trajetória é uma emocionante história de detetive que envolve as mais complexas maravilhas da natureza, indo das origens da vida ao futuro da nossa espécie.
Em obra que é referência no segmento das biografias, autor conta a história da Revolução Digital.
É curioso que a história dos computadores e da internet, ferramentas tão presentes em nosso dia a dia, seja tão pouco conhecida pela maioria das pessoas. E talvez mais interessante ainda seja o fato de, diferentemente de outras tecnologias revolucionárias a sua época, como o telefone e a lâmpada, essas invenções que mudaram a forma como vivemos serem em grande parte fruto de trabalho colaborativo.
Desde Ada Lovelace, a filha de Lord Byron que no fim do século XIX foi pioneira da programação, passando por Vannevar Bush e Alan Turing, até chegar a gênios contemporâneos, como Bill Gates e Steve Jobs, Walter Isaacson explora em Os inovadores as personalidades fascinantes que contribuíram para a atual Revolução Digital e suas conquistas mais significativas. Quais foram os talentos que permitiram aos inventores e empreendedores transformar suas ideias visionárias em realidades revolucionárias? O que fez com que eles concretizassem tais avanços criativos? Por que alguns foram bem-sucedidos e outros falharam?
Os inovadores é uma saga magistral sobre como a colaboração entre criadores engenhosos estava destinada a compor a história da Revolução Digital — e também um guia indispensável sobre como a inovação de fato acontece. Aclamado pela crítica, o livro traça um panorama lúcido sobre como os principais responsáveis por essa revolução tecnológica não apenas colocaram suas ideias em prática, como também dominaram a arte do trabalho em equipe para potencializar ainda mais sua criatividade.
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