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Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 Kindle Edition
Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.
'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'
Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary.
Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:
-A marketing lesson from the Apocalypse
-No, everything is not going to be okay
-Choose your customers, choose your future
-Paying attention to the attention economy
-Bandits and philanthropists
Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.
Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
About the Author
- ASIN : B00A8TQ00W
- Publisher : Penguin; 1st edition (17 January 2013)
- Language : English
- File size : 2813 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 570 pages
- Best Sellers Rank: #190,806 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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But Seth is certainly no engineer, and I can tell by the very rosy tint of his glasses that he doesn't work for a massive, worldwide, multi billion dollar, century-plus-old manufacturing and engineering concern. Of course, if he did, he'd likely just quit and make triple the money coming back to it as a consultant. Um, wait...it doesn't work exactly that way. If the top ten employing companies are all retailers (or close enough to it), selling stuff made in China, and we live in an infrastructure-heavy society where no one is actually manufacturing anything anymore, and the government uses bread and circuses to distract everyone from the fact that that the economy is feeding off itself, then it follows that no one can afford to hire all the wonderful artistes and linchpins he always talks about. There is no such thing as a perpetual-motion machine.
Amusing bonuses: Seth includes a fascinating explanation of the origin of the word "cliche" (courtesy of Wikipedia, which is exactly his style). Unfortunately, for someone so obviously sharp, witty and discerning, it's quite surprising that he seems to have swallowed the man-made climate change religious dogma hook, line and sinker. Ahem.
Two books that are so essential for anyone in business. Full of gems that are so succinctly put and backed up with reasoned arguments and interesting examples. Crammed full of his blog posts over the last few years it gives the reader a feeling of empowerment and the ability to make a difference.
Seth Godin is one of the most insightful business writers and these two books show him at his best.