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Yes!: 60 secrets from the science of persuasion Kindle Edition
Read this book. ... perfectly pitched for smart businesspeople
Surprising, provocative, fun.
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
A book filled with wisdom
This book ranks in the top 10 business books that I've ever read
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?" --This text refers to the paperback edition.
About the Author
- ASIN : B01KAEKINE
- Publisher : Profile Books; Main edition (6 April 2017)
- Language : English
- File size : 638 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 305 pages
- Best Sellers Rank: #128,901 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
Top review from India
Top reviews from other countries
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.