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Yes!: 60 secrets from the science of persuasion Paperback – 10 June 2017

4.6 out of 5 stars 36 ratings

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Product description


Completely changed my way of looking at the world ... <i>Yes!</i> is the <i>Freakonomics</i> of social psychology. It's a handbook to the world. Don't miss out.

Read this book. ... perfectly pitched for smart businesspeople

Surprising, provocative, fun.

In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.

A book filled with wisdom

This book ranks in the top 10 business books that I've ever read

Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.

If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?"

Book Description

Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.

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Product details

  • Publisher : Profile Books; Tenth Anniversary edition (10 June 2017)
  • Language : English
  • Paperback : 288 pages
  • ISBN-10 : 1781257426
  • ISBN-13 : 978-1781257425
  • Item Weight : 320 g
  • Dimensions : 12.9 x 2.1 x 19.8 cm
  • Country of Origin : United Kingdom
  • Customer Reviews:
    4.6 out of 5 stars 36 ratings

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4.6 out of 5 stars
4.6 out of 5
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Top review from India

Reviewed in India on 10 April 2021
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Top reviews from other countries

R. A. Mansfield
3.0 out of 5 stars Interesting, but not groundbreaking
Reviewed in the United Kingdom on 15 February 2020
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One person found this helpful
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3.0 out of 5 stars Well it persuaded me to press some buttons
Reviewed in the United Kingdom on 10 April 2018
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Kindle Customer
5.0 out of 5 stars ... career and gave me a whole new insight - excellent
Reviewed in the United Kingdom on 18 October 2017
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Kumi W.
4.0 out of 5 stars Interesting content
Reviewed in the United Kingdom on 1 September 2019
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Miss Hayley Jane Thomas
5.0 out of 5 stars You need to read this
Reviewed in the United Kingdom on 7 October 2017
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One person found this helpful
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