Yes!: 60 secrets from the science of persuasion Paperback – 10 June 2017
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Read this book. ... perfectly pitched for smart businesspeople
Surprising, provocative, fun.
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
A book filled with wisdom
This book ranks in the top 10 business books that I've ever read
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?"
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- Publisher : Profile Books; Tenth Anniversary edition (10 June 2017)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1781257426
- ISBN-13 : 978-1781257425
- Item Weight : 320 g
- Dimensions : 12.9 x 2.1 x 19.8 cm
- Country of Origin : United Kingdom
- Best Sellers Rank: #179,187 in Books (See Top 100 in Books)
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That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.