60 easy to read lessons with three prologues.
Excellent lessons and takeaways. My favorite were on naming things - the best crisp lessons.
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Yes!: 60 secrets from the science of persuasion Paperback – 10 June 2017
by
Noah J. Goldstein
(Author),
Steve Martin
(Author)
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Enhance your purchase
-
Print length288 pages
-
LanguageEnglish
-
PublisherProfile Books
-
Publication date10 June 2017
-
Dimensions12.9 x 2.1 x 19.8 cm
-
ISBN-101781257426
-
ISBN-13978-1781257425
Frequently bought together
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Page 1 of 1 Start overPage 1 of 1
- Pre-Suasion: A Revolutionary Way to Influence and PersuadeRobert CialdiniPaperback
- Influence: the Psychology of PersuasionCialdini B. RobertPaperback
- The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire (20th Anniversary Edition)Paperback
- The small BIG: Small Changes that Spark Big InfluenceRobert Martin, Steve & Goldstein, Noah & CialdiniPaperback
- Yes!: 50 Scientifically Proven Ways to Be PersuasiveNoah J. Goldstein Ph.D.Paperback
- Give and Take: Why Helping Others Drives Our SuccessPaperback
Product description
Review
Completely changed my way of looking at the world ... <i>Yes!</i> is the <i>Freakonomics</i> of social psychology. It's a handbook to the world. Don't miss out.
Read this book. ... perfectly pitched for smart businesspeople
Surprising, provocative, fun.
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
A book filled with wisdom
This book ranks in the top 10 business books that I've ever read
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?"
Read this book. ... perfectly pitched for smart businesspeople
Surprising, provocative, fun.
In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.
A book filled with wisdom
This book ranks in the top 10 business books that I've ever read
Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.
If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of "influence". In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?"
Book Description
Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.
About the Author
Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and the small Big.
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Product details
- Publisher : Profile Books; Tenth Anniversary edition (10 June 2017)
- Language : English
- Paperback : 288 pages
- ISBN-10 : 1781257426
- ISBN-13 : 978-1781257425
- Item Weight : 320 g
- Dimensions : 12.9 x 2.1 x 19.8 cm
- Country of Origin : United Kingdom
-
Best Sellers Rank:
#170,589 in Books (See Top 100 in Books)
- #3,458 in Economics Books
- #13,044 in Analysis & Strategy
- Customer Reviews:
Customers who viewed this item also viewed
Page 1 of 1 Start overPage 1 of 1
- The Design of Everyday Things: Revised and Expanded EditionPaperback
- Pre-Suasion: A Revolutionary Way to Influence and PersuadeRobert CialdiniPaperback
- Influence: the Psychology of PersuasionCialdini B. RobertPaperback
- Yes!: 50 Scientifically Proven Ways to Be PersuasiveNoah J. Goldstein Ph.D.Paperback
- The small BIG: Small Changes that Spark Big InfluenceRobert Martin, Steve & Goldstein, Noah & CialdiniPaperback
Customer reviews
4.6 out of 5 stars
4.6 out of 5
36 global ratings
How are ratings calculated?
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Top reviews from other countries

R. A. Mansfield
3.0 out of 5 stars
Interesting, but not groundbreaking
Reviewed in the United Kingdom on 15 February 2020Verified Purchase
I imagine if I'd read this book when it first came out, then I'd have been bowled over. However, many of the tools in here feel obvious in 2020 and not particularly surprising.
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.
One person found this helpful
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randolf
3.0 out of 5 stars
Well it persuaded me to press some buttons
Reviewed in the United Kingdom on 10 April 2018Verified Purchase
I can't remember any part of this book from listening to it on Kindle, but I didn't used to eat carrots and now I'm making bacon-carrot soup all the time so it must really work

Kindle Customer
5.0 out of 5 stars
... career and gave me a whole new insight - excellent
Reviewed in the United Kingdom on 18 October 2017Verified Purchase
This book was very relevant to my career and gave me a whole new insight - excellent read

Kumi W.
4.0 out of 5 stars
Interesting content
Reviewed in the United Kingdom on 1 September 2019Verified Purchase
Interesting content, with many short, useful chapters.

Miss Hayley Jane Thomas
5.0 out of 5 stars
You need to read this
Reviewed in the United Kingdom on 7 October 2017Verified Purchase
This book has caused me to consider my words and actions I make every day at work - and given me the tools to change them for the better!
One person found this helpful
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