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Yes!: 50 Scientifically Proven Ways to Be Persuasive Hardcover – Import, 10 June 2008

4.5 out of 5 stars 433 ratings

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  • Yes!: 50 Scientifically Proven Ways to Be Persuasive
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  • Pre-Suasion: A Revolutionary Way to Influence and Persuade
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  • influence: The Psychology of Persuasion (Collins Business Essentials)
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Product description

Review

"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book." -- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of What Were They Thinking? Unconventional Wisdom About Management

"Yes! is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." -- Warren Bennis, Distinguished Professor of Business, University of Southern California, author of On Becoming a Leader and coauthor of Judgment: How Winning Leaders Make Great Calls

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" -- Daniel Finkelstein, Comment Editor, The Times (London)

"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of The Gifted Boss

"Meld[s] social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior....illustrate[s] the simple and surprising approaches that can hone a company's marketing strategies." -- Publishers Weekly

About the Author

Noah Goldstein is a protege of Cialdini's.  He is an assistant professor at the University of Chicago Graduate School of Business.  He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.

Steve Martin is the UK-based co-director of Influence at Work.  Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.

Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.

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Product details

  • Publisher : Free Press (10 June 2008)
  • Language : English
  • Hardcover : 272 pages
  • ISBN-10 : 1416570969
  • ISBN-13 : 978-1416570967
  • Item Weight : 340 g
  • Dimensions : 12.7 x 2.54 x 20.32 cm
  • Country of Origin : USA
  • Customer Reviews:
    4.5 out of 5 stars 433 ratings

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4.5 out of 5 stars
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433 global ratings
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Top reviews from other countries

martin wright
5.0 out of 5 stars that's how they do it!
Reviewed in the United Kingdom on 17 July 2020
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Firdaus Vogt
5.0 out of 5 stars An excellent little book
Reviewed in the United Kingdom on 27 January 2019
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3 people found this helpful
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Geoff
5.0 out of 5 stars How can I persuade You to buy this Book !
Reviewed in the United Kingdom on 8 April 2011
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7 people found this helpful
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Nantchev
4.0 out of 5 stars Boring and technical
Reviewed in the United Kingdom on 11 August 2016
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Joanne Morley
5.0 out of 5 stars Great, even if you think you know about persuasion
Reviewed in the United Kingdom on 16 December 2008
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3 people found this helpful
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