Amazon Fashion launches dedicated online Sneaker Store
Marking the celebration with the first ever Sneaker Fest
Commencing from 25th to 28th May; Min 40%- 60% discount over 2500 brands with over 70,000 selection
Exciting deals on the season’s best from top brands; Enjoy super-fast delivery of your favorite sneakers with PRIME
Bengaluru, 25, 2017: Amazon Fashion today announced the launch of a dedicated Sneaker Store on its platform as a one-stop destination for sneaker lovers across the country. House to an exciting range of sneakers from top brands like Levis, Converse, Adidas, Puma, Vans, United Colors of Benetton, Reebok, New Balance, Fila, Asics, DC, USPA and a collection of Character Sneakers, the store offers an easy access to the largest selection of sneakers from 2,500 brands.
To celebrate the launch of the store, Amazon.in will host its first ever Sneaker Fest from 25th to 28th May with a min 40% to 60% discount across all its selections. During the fest, a range of top marquee brands are also showcasing their iconic sneaker styles namely Adidas Originals, Reebok Classics, Puma Evo Knit, Converse Chuck Taylors, Levis Red Tab Derby Sneakers, Vans Authentic Sneakers, Asics Tiger, New Balance 574, Fila Classic Italian Lifestyle, DC The New Jack S.
With the largest selection for Sneakers, the festival will offer exciting ‘Deals of the Day’ everyday across the four days of the festival. Customers will be eligible for stellar deals like minimum 50% off on top sneaker brands such as DC, Levis, Vans, USPA, Flat 65% off on Character Shoes, minimum 50% off on Puma, Flat 60% off on United Colors of Benetton.
Talking about the first Sneaker Fest, Arun Sirdeshmukh, Head, Amazon Fashion said, “Our constant effort is towards offering the widest possible selection across categories so customers can shop for everything fashion on Amazon Fashion Store. Today, Sneakers have become part of our customers’ everyday style and hence, it’s our aim to offer the very best to our customers so they can easily discover and buy their favourite pairs of sneakers including classic pieces from marquee brands. We will continue to give exciting reasons to our customers to keep shopping for fashion on Amazon.in”.
Commenting on the launch of the dedicated Sneaker Store on Amazon.in, Abhishek Ganguly, CEO, PUMA said, “More and more young consumers are following, buying, and even preserving sneakers. This culture is gaining huge traction all across the country. PUMA plans to introduce innovation and style through our global range of products on a regular basis. Amazon with its enormous base of young customers is a great platform to further sneaker culture in India”.
From knowing about the history of sneakers to classic pieces from marquee brands, the festival will give an opportunity to customers to know about their favorite sneakers. In order to provide a joyful shopping experience and to make shopping easier for season’s hottest sneakers, the festival will also highlight top stories on current sneaker trends, unisex styles, sneakers for every occasion and for every personality for customers to stay up to date with the latest in the world of sneakers.
Adding to the excitement, 150+ lucky customers will get an opportunity to win goodies worth INR 3,000 per customer every day by participating in a fun contest. Also, customers who shop for minimum INR 1500 will receive INR 200 cash back as Amazon Pay Balance on site (terms and conditions applied).
With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion and precious jewelry. Since the start of 2017, Amazon Fashion launched iconic brands like Under Armour, Marks & Spencer, Mothercare, Michael Kors among others and its growing selection includes Aeropostale, Emporio Armani, Versus by Versace, Swarovski, Calvin Klein, Levi’s, Furla, Replay, Fitflop and many more.
Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature.
Customers ordering fashion items from Amazon benefit from its unlimited shelf space enabling increased stock availability, free returns and a wide range of convenient delivery options including unlimited one-day delivery with Amazon Prime.
All consumers on www.amazon.in and the Amazon mobile shopping app have easy and convenient access to millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two-day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’s most loved global offering Prime, consumers can now enjoy guaranteed fast free delivery of thousands of products in over 100 cities.
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.