There are some advantages but some flaws as well. Pros: 1. It really is chemical free as more amount is needed to get a good lather. 2. Smells great. 3. Dry hair feels smoother. Cons (just one but a big one): There's visible hair fall since day one (and it could be b'coz of ACV or some other substitute for SLS). Would I buy it again - mostly not. I'd switch back to Khadi Naturals.