I'm not a big Lee Kum Kee fan because their products contain MSG as a flavor enhancer. I'm not against MSG, but naturally-brewed soy sauce does not need MSG. It has a stronger umami as is. Kikkoman is a better alternative, but it is sold here at nearly twice the price as that in the market.
I buy this product (along with the dark soy sauce of the same brand) because they make a good pair, are cheap and taste good. In other words, they are worth the money.