I have been trying different SLS/Paraben free shampoos for the past few years (from Indian to expensive imported brands). And none of them worked. They would make my hair either dry or they just don't do anything at all (and I wait for results after using for several months). So I got frustrated and decided to use regular shampoos(with parabens). By luck, I came across this shampoo and decided to give my last try. And my god, this shampoo is magic. I am not making this up. My curly hair felt silky and soft right after the first wash. Apple Cider is very good for reducing dandruff and improving shine; and this shampoo does exactly what it promises ! WOW, I am hooked.