ABOUT ALLEN SOLLY: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Allen Solly is an initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle & is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women.
Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, attitude, luxury and comfort. It also includes India's first fast-fashion youth brand, People;
India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.
Points of worth regarding the product: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
# Composition of the fabric was a cotton polyester mix in the ratio of 60% to 40% respectively. Felt fairly comfortable & wrinkle free for regular use.
# Size & Fit was bit loose .Chest sizing for size S was more by 2 inches precisely, I was expecting around 39 “ but it was almost 40”.
# The fit was mostly straight & not curved as in slim fit which felt too simple, however none for a deal breaker.
# Comes with 2 buttons round the neck & a small low profile knitted logo of Allen Solly in yellow which looks kind of cool & sober.
# The length was fairly accurate at 26.5 inches.
# Shoulder to shoulder distance was 17 inches & the arm length & diameter was at 9.2 & 5.5 inches approximately.
# Fabric and stitching as usual was excellent with a ribbed arm & collar.
# Colors received were fairly accurate as shown online & the logo was decently placed and stitched.
# A bit pricey compared to other contemporary T-shirts but then its not the costliest neither the cheapest, somewhere in between & in my opinion reasonably priced.
Verdict: *********** All in all an okay product with a quality fabric though with a broader chest profile other than what is mentioned.