A must-read if you are interested in how people think, how the mind works. If i'm talking about book content have 5 parts with 38 Chapter.
Part 1 : Two Systems Part 2 : Heuristics and Bases Part 3 : Overconfidence Part 4 : Choices Part 5 : Two Selves
Daniel Kahneman is one of the only psychologists to receive a Nobel Prize in Economics, and it is a well researched writer. I found much more about myself as a human than my whole life. Tt’s a great body of work that he’s created, and the overarching concept of the book (differences between system 1 and 2) is a concept that everyone should know about. This book tries to explain to general readers that the mind has two systems: System 1, intuitive and quick-moving; and System 2, more deliberative and logical.
This is one long read - which I still haven’t finished. I want to understand; especially in the world we live in now with ever evolving social constructs. This book will help in this understanding, but it’s deep and complicated and requires time to sink in. The contents, though perhaps some are contestable, are surprising and mostly new to this layman, and we should all know these things about ourselves, therefore it's an important book. Well worth the time.
This is the must read book for corporate and brand strategists. Underlying the author’s work is how certain constructs in our society bias us even before we cognitively balance the two systems.