This is one book which anybody, who has the slightest desire to understand the way our mind makes decisions and occasionally makes errors, should read. The description of how cognitive biases arise through the use of heuristics is fascinating. Behavioral Economics students will especially find in the book a comprehensive hand held introduction to the nuances of the subject. But even beyond the disciplines of psychology and economics, I strongly recommend this book to the lay person too. If you find the beginning a bit to technical, I urge you to stay put. The overall experience by the end will be most enriching and rewarding.