It's a good one.. Lots of strips. A bit chewy which adds to the fun. Moreover, dogs love it. With that out of the way, it does smell synthetic-y or plastic-y if that makes sense. Don't think it's healthy either. One strip as a reward every 2/3 days should be fine probably. I'm slowly moving my dog towards real meat based food (slightly cooked/raw) and home cooked treats, so.