Customer Review

Reviewed in India on 8 December 2018
There’s no doubting that in this digital age, all of us are ‘Hooked’. But what does it take to build products that users consistently come back to? Nir Eyal’s fascinating Hook Model walks readers through a 4 step process - Trigger, Action, Variable Reward and Investment - to build habit-forming products. An easy-to-read, insightful book!
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4.6 out of 5 stars
4.6 out of 5
1,961 global ratings