1. SUPERB QUALITY: Jacket quality is excellent at this this price point. you wouldn't find a better jacket at this price. 2. EXCELLENT FIT: The best fit so far personally. Bought size M and it fits perfectly. I'm slim and usually jackets are either big or small for me. This one is a perfect fit. 3. NICE LOOKS : Looks very nice and premium 4. WARMTH: Does the job for normal winters. Only in extreme winter conditions you might need something thicker.