Customer Review

Reviewed in India on 27 May 2019
“Build a product that you would use which could materially improve lives of others” - this mantra is not only morally superior but leads to more sustainable business. I’d rate it among the best reads in non-fiction in recent times. Using examples of iPhone, Twitter, Pinterest and even the show ‘Breaking Bad’, Nir Eyal articulates how to form build habit-forming products using variable rewards.
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Product Details

4.6 out of 5 stars
4.6 out of 5
1,976 global ratings