Customer Review

Reviewed in India on 3 October 2017
My fascination for Apple products led me to Steve Jobs. Irrespective of my love for Nike, I never did any information search of Phil Knight. Which is disappointing, because I may have related more to Phil Knight as a person than Steve Jobs. Through Nike’s products – shoes, applications, gears and endorsing celebrities, I imagined Phil as a hard-core extrovert marketer. He turned out as an introvert, a silent warrior.

The book ‘Shoe Dog’ is more like a conversation you have with your friend in a long weekend trip. How his life has shaped up from college, how people supported him, how challenges welcomed him with open arms (sometimes all at the same time) and how he survived after all. Nike began as an idea that Phil Knight presented in his post-grad days; importing shoes from Japan and selling it in America. His belief in the idea led to subsequent events, struggles and much-known success at the end.

In his memoir, he is not ashamed of how he remained impassive with his marketing team, his closest aides, and people who believed in him. He understood their encouraging presence and accepted that his dream is being supported by many others without any questions. Surprisingly, people gained strength from his behavior. The memoir won’t make you feel empathetic about his journey but like any other Nike’s advertisements, it will definitely make you feel motivated. Oh, it also made me believe that some quick decisions can be the best ones, Nike, the famous swoosh was among those.
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