I bought it just reading the good reviews but didint expect much. But to my surprise, the Product turns out to be amazing. Its more or less like white paste type a bit sticky. So by seeing one may not like it and smells also like paste. But once you use it you will see the difference. It makes the hair very soft and shinny. At par with other costly spa creams. leaving the smell it is too good and cheap. I dont know what are the ingredients but it is really effective. One can use it for shampoo also, means it lathers so cleans the scalp and hair. So we can use it in place of shampoo also if needed and the hair is less dirty.