Customer Review

Reviewed in India on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.

I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.

I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.

Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
Customer image
5.0 out of 5 stars A good complement to Influence
By Avnish Anand on 21 March 2021
Cialdini wrote one of the most important consumer psychology books of all time. This is his second book and expectations were bound to be high. This one is not “Influence” but it’s still really really good.

I have read the debate and the critical reviews of this book. I don’t disagree with any of them. What I know is that it’s very useful for people of my type. We run a DTC jewellery business in India and I am involved in product management and marketing.

I am not an academic and I cannot comment on the academic rigour of everything presented in this book. I was looking for actionable ideas for our business and we found lots of them. And that’s why this was a great book for the likes of us. So much so that I gave away copies of this book to many of my team mates.

Priming is not a new concept. But it’s use in creating helpful associations for effective communication was a new one for me. The Zeigarnik effect is a useful hack which I have used a few time now. I also loved the part where he explained which influence is useful at which stage of the consumer funnel. There also a surprise in the end. These are some of the things which made this book very useful for me.
Images in this review
Customer image
Customer image
2 people found this helpful
Report abuse Permalink

Product Details

4.5 out of 5 stars
4.5 out of 5
1,311 global ratings