Protein content is not as much high as the brand proclaim about product.... It's protein quantity is 5 gm (per 100gm serve) more than the normal peanut.... Which doesn't justify the title but clearly justify the marketing purposes.
There is no doubt taste is amazing because of adding some jaggery.
So,If you wanna enjoy the taste then can go for it but if you r buying it for protein then you should buy normal peanut butter, as normal peanut butter also add enough protein .i.e. 30 gm (standardized quantity) in your serving.
Must decide wisely which will be much more beneficial for you.