I've ordered this for third time. It really give you fresh breath. Even after you finish brushing,it leaves a tingling cool fresh feeling in your mouth for quite a while say 10minutes,after which the tingling sensation goes away. I like it's transparent tube too,you can see exactly how much paste is left ! I've tried the Colgate maxfresh red gel but this one is more pocket friendly and I noticed Amazon gives more discount for this blue gel. I bought this for Rs.276 .