Gift a smile program FAQ

Learn more about Gift a smile
1. What is Gift a smile program?
Gift a smile program enables you to gift to a cause of your choice, instantly and conveniently, knowing that the NGO needs it and trusting that Amazon will deliver it. The wish lists of products have been created as per the need of the beneficiaries they work with and the project. The products are across categories of books, toys, games, music, videos, sports equipment and personal care among others. You can choose a cause that you would like to associate with and purchase gifts from the corresponding charity’s wish lists. All the seller fees that accrue from these sales will be donated by Amazon to these charities.

2. What are the eligibility requirements for charitable organisations to participate?
The eligibility requirements are:
- 3 year proven track record in the field
- Registered Entity in India
- Organisation must not support, encourage or promote intolerance, hate, terrorism, violence, money laundering, or other illegal activities
- Charitable organisations must also adhere to the terms and conditions of the program

3. How do I know the NGO listed is a verified one?
Each of the NGOs has been reviewed and verified by a third party entity based on its contribution to social welfare activities in the past 3 years. Validation process included onsite project visit and engagement with beneficiaries, apart from the standard verification of NGO registration, annually audited financial reports, board members, governance system within organisation etc.

6. Are there any other ways to engage with these NGOs on Amazon?
At this point of time, the program is limited to in-kind donations.

7. How do I place an order?
Follow these simple 4 step procedure on
• Step 1: Click on an NGO to browse their wish list(s)
• Step 2: Select product(s) and Add to Cart
• Step 3: Proceed to check-out and select a Gift Registry Address
• Step 4: Choose a payment method and complete payment
You can track your order and its delivery status from 'Your Orders' section of your account.

8. Will the standard features of Amazon be available for this program?
Yes, as with all purchases on, customers using Gift a smile initiative will benefit from 100% purchase protection, a safe and secure ordering experience, convenient electronic payments, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive purchase protection provided by Amazon’s A-Z Guarantee, to ensure your generous gifts reach the intended beneficiaries.

9. I see multiple delivery address options after I check-out from the cart, which one do I choose?
Select the address marked as "Gift Registry Address", this is the delivery address of the selected NGO. You will not be able to see the complete address of the NGO here since we do not share address of others publicly.

10. Can I pay using Cash on Delivery?
No, since we will be delivering directly to the Gift Registry Address (i.e. the address of the selected NGO) there will be no option to pay using cash on delivery.

11. How do I know my contribution is reaching the NGO?
On successful delivery of your package you will receive an email and SMS notification. You can also track your order by clicking on the Track Package button in the ‘Your Orders’ section.

12. Can customers receive a tax deduction for the amount spent on Amazon Cares?
No. Donations are made by purchase of product, hence are not tax deductible.

13. If I represent a charitable organisation how can I be a part of this program?
Please send us a brief of your organisation, registration details, copies of 3 years annual audited reports, and details of your Board Members to our email id Based on completion of validation process your organisation may be enlisted. Amazon India’s decision will be final. It would take up to 4 weeks to complete the verification process and decide whether or not to include an NGO in the program.

14. Can I gift to multiple locations of an NGO using a single wish list?
No. Each NGO has created an independent wish list for each of the locations that they operate in. If you wish to donate to multiple locations please visit all the different wish lists of an NGO and select the product that you would like to donate.

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