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Imagine It Forward: Courage, Creativity, and the Power of Change by [Beth Comstock, Tahl Raz]

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Imagine It Forward: Courage, Creativity, and the Power of Change Kindle Edition

4.5 out of 5 stars 173 ratings

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Review

“Beth Comstock [has written] the book on change and innovation . . . it’s a powerful book on how to lead change and how to overcome obstacles.” —Forbes

Imagine It Forward offers an experienced look at how nonlinear, ever evolving change saved one of America’s oldest, most traditional companies and brought it into the digital, socially conscious, irreverent era we now live in. Beth Comstock’s account of her unconventional career at a very conventional corporation, General Electric, is frank, funny and spot on about the need to abandon the top-down methods of the past in favor of greater collaboration, disruption and prioritizing the needs and wants of customers and consumers over profit.” —Joi Ito, Director, MIT Media Lab, and author of Whiplash 

“Beth Comstock is just as creative and bold in her approach to writing a business book as she is in running a business. Unafraid to get candid and personal, unusually generous in sharing her insights, this is a book for anyone who wants to see around corners—and to vanquish the fear that holds them back from acting on what they see.” —Susan Cain, author of Quiet 
 
Imagine It Forward is like having a coach on your shelf to help you lead forward.  Beth shares her lessons on summoning candor, courage and action to make meaningful change happen in any organization.” —Kim Scott, author of Radical Candor

“Beth is a true force of smart, practical, and most of all, inspiring executions in the new business world. There are few people who I think 'get it,' and she’s at the top of that list.” —Gary Vaynerchuck, entrepreneur and author of Crushing It 
 
Imagine It Forward offers good examples of teaching bravery not perfection—in education and work. Beth offers valuable lessons that should help readers challenge themselves to risk more in pursuit of a better future for themselves and their organizations.” —Reshma Saujani, Founder & CEO, Girls Who Code
 
“This book is full of wisdom about how to thrive in a bureaucracy—and then transform it into an innovation machine. Beth Comstock is one of the most effective and admired executives of our time, and she tells the engrossing inside story of how she rose to the upper echelons of GE and spearheaded a sea of change.” —Adam GrantNew York Times bestselling author of Originals, Give and Take and Option B with Sheryl Sandberg --This text refers to an out of print or unavailable edition of this title.

About the Author

BETH COMSTOCK is the former Vice Chair of GE, where for twenty-five years she led GE's efforts to accelerate new growth. She built GE's Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE's Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing ad revenue and the company's digital efforts, including the early formation of hulu. She is a board director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World's Most Powerful women. --This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN ‏ : ‎ B078SHPH6S
  • Publisher ‏ : ‎ Virgin Digital (18 September 2018)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3654 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 390 pages
  • Customer Reviews:
    4.5 out of 5 stars 173 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
173 global ratings
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Top reviews from India

Reviewed in India on 8 January 2019
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Reviewed in India on 30 June 2019
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One person found this helpful
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Reviewed in India on 25 July 2019
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1.0 out of 5 stars More of a second Hand Book.
By Hitesh Pathariya on 25 July 2019
Is this a new Book??
Yes, it was priced and listed as such but the book doesn't fit with the expectation.
Not happy!
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Reviewed in India on 13 April 2019
Reviewed in India on 13 July 2021

Top reviews from other countries

Kym Hamer
5.0 out of 5 stars Pragmatic & powerful: a keeper
Reviewed in the United Kingdom on 30 June 2019
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5.0 out of 5 stars Pragmatic & powerful: a keeper
Reviewed in the United Kingdom on 30 June 2019
What a great read.

I saw Beth Comstock speak in London last year - I'd never heard of her but she impressed me with her conviction and her pragmatism about the power of "imagining it forward" to create our future. Finally I got around to the book and I was not disappointed. I have tabbed so many pages for later reference. Some of them are food for thought while other are great tools and techniques that I can apply to power both my own and my clients' businesses forward. An absolute keeper - one for returning to time and time again. 5-stars.
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Amazon Customer
5.0 out of 5 stars Best read
Reviewed in the United Kingdom on 3 July 2019
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Teddy Mpaulo
5.0 out of 5 stars Returned the item on the 9th/April
Reviewed in the United Kingdom on 12 April 2019
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michael cooper
5.0 out of 5 stars Good buy
Reviewed in the United Kingdom on 19 October 2018
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2 people found this helpful
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George
5.0 out of 5 stars Insightful and thought provoking
Reviewed in Australia on 14 May 2019
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Beth Comstock is change maker who has helped people grapple with rapid-fire change and open up their companies to transformation. Before she ever led the reinvention of a team or a business, she learned to rely on her curiosity to provoke change in herself. She infused her life with the habit of discovery, seeking out new ideas, people and places and in turn she built a career path from storyteller to chief marketer to GE Vice Chair. And now author.

Beth knows what it is like to work on the front lines of change. In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, developed new businesses and increased GE’s brand value. She created GE Ventures, oversaw GE Lighting, and was the company's Chief Marketing Officer. As President of Integrated Media at NBC Universal, Beth oversaw ad revenue and the company’s digital efforts, including the early development of hulu.com. Earlier in her career, she held a succession of marketing and communications roles at GE, NBC, CBS and Turner Broadcasting/CNN.

Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She graduated from the College of William and Mary with a degree in biology.