Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.

'Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue'

Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary.

Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:

-A marketing lesson from the Apocalypse

-No, everything is not going to be okay

-Organized bravery

-Choose your customers, choose your future

-Paying attention to the attention economy

-Bandits and philanthropists

Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'

Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.

In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

Este libro es una llamada de atención sobre las iniciativas que estás tomando, en el trabajo y en cuanto te concierne.

Ha llegado el momento de que dejes de esperar a que alguien te proporcione un mapa del camino y empieces a dibujarlo tú mismo.

Llevamos a nuestros hijos al colegio y nos obsesionamos con sus notas, su comportamiento y su capacidad de integración. Colgamos una oferta de trabajo y buscamosexperiencia, universidades de prestigio y una carrera sin fracasos. Y entonces, ¿por qué nos sorprendemos cuando todo se desmorona?

Nuestra economía no es estática, pero actuamos como si lo fuera. Tu posición en el mundo se define en función de lo que emprendes, de cómo lo haces y de lo que aprendes de los acontecimientos que causas.

¡Hazlo! Constituye un manifiesto sobre la producción de algo que escasea y es, por lo tanto, valioso. Ha llegado el momento de que dejes de esperar a que alguien te proporcione un mapa del camino y empieces a dibujarlo tú mismo.

Este libro quizá te haga sentir incómodo. Es una llamada de atención sobre las iniciativas que estás tomando, en el trabajo y en cuanto te concierne. Pero también puede ser el puntapié que necesitas para introducir un cambio en tu vida.