John Zeratsky

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About John Zeratsky
John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Netflix, IDEO, McKinsey, the Code Conference, and The London School of Economics.
For nearly 15 years, John was a designer for technology companies. At Google Ventures (GV), he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John studied journalism at the University of Wisconsin and graduated with a Bachelor of Science degree from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
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Books By John Zeratsky
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'If you want to achieve more (without going nuts), read this book.' - Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better
'Make Time is essential reading for anyone who wants to create a happier, more successful life.' - Gretchen Rubin, author of The Happiness Project
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Most of our time is spent by default. We all wish for more hours in the day. We all struggle to make time for what matters. Help is here.
Productivity experts Jake Knapp and John Zeratsky have created a four-step framework that anyone can use, packed with more than 80 tactics to help you design your day around the things that matter. Tactics such as:
· Choose a daily highlight
· Be the boss of your phone
· Stay out of social media infinity pools
· Slow your inbox
· Make TV a 'sometimes treat'
· Exercise every day (but don't be a hero)
· Eat without screens
· Go off grid
· Spend time with your tribe
· Make your bedroom a bed room
With tips and tricks to help you change your life, it's time to stop daydreaming about projects and activities that you'll get to 'someday', and start that someday today.
You Save: ₹ 344.65(44%)
From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.
'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The Lean Startup
'The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency' - Beth Comstock, Vice Chair of GE
'Game changer' - ***** Reader review
'Amazing book which yielded great practical results' - ***** Reader review
'Revolutionary' - ***** Reader review
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Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there's a sure-fire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.
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Penguin Readers is an ELT graded reader series. Please note that the eBook edition does NOT include access to the audio edition and digital book. Written for learners of English as a foreign language, each title includes carefully adapted text, new illustrations and language learning exercises.
Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content.
The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers' story comprehension and develop vocabulary.
Sprint, a Level 6 Reader, is B1+ in the CEFR framework. The longer text is made up of sentences with up to four clauses, introducing future continuous, reported questions, third conditional, was going to and ellipsis. A small number of illustrations support the text.
Companies and leaders often have great ideas. But, before they can turn their ideas into successful products, they need to answer some big questions. Now there is a way to answer these questions without weeks or months of meetings and discussions. It is called "the sprint".
Visit the Penguin Readers website
Register to access online resources including tests, worksheets and answer keys. Exclusively with the print edition, readers can unlock a digital book and audio edition (not available with the eBook).
“Você só perde tempo se gastá-lo de forma inconsciente.”
Nunca houve quem olhasse para uma agenda vazia e dissesse “Hum, a melhor forma de gastar esse tempo é abarrotá-lo de reuniões!” ou fosse para o trabalho e pensasse: “Hoje vou passar horas e horas no Facebook!” No entanto, é exatamente isso que nós fazemos. Por quê?
Depois do sucesso do método Sprint, do Google Ventures, e da experiência de design em produtos tecnológicos que estão por toda parte — do Gmail ao YouTube —, Jake Knapp e John Zeratsky passaram anos buscando maneiras de ajudar as pessoas a otimizar energia, concentração e tempo. Então reuniram as táticas mais eficientes em uma estrutura diária de quatro passos, para que qualquer pessoa seja capaz de esquematizar o próprio dia de maneira mais sistemática.
Leitura obrigatória para qualquer um que já tenha pensado “E se meu dia tivesse pelo menos algumas horas a mais?”, Faça tempo não é uma fórmula-padrão sobre produtividade. Tampouco propões soluções irreais, como jogar fora seu celular ou sair de todas as redes sociais ao mesmo tempo. Em vez disso, é um guia que proporciona pequenas mudanças na sua vida para que você se liberte da ocupação e da distração constantes e priorize o que é realmente importante na sua vida.
Como inovar? Por onde começar? Como formar uma boa equipe? Que forma terá uma ideia quando for colocada em prática? São muitas as perguntas que martelam na cabeça de quem precisa tirar ideias do papel, mas já existe um caminho infalível para responder a todas elas rapidamente: o sprint.
Método criado pelo designer Jake Knapp no período em que ele trabalhava no Google, era usado para tudo na empresa, do aperfeiçoamento do mecanismo de buscas ao Google Hangouts, com o foco em desenvolver e testar ideias em apenas cinco dias. Knapp se juntou mais tarde a Braden Kowitz e John Zeratsky no Google Ventures, braço da companhia dedicado ao investimento em novos negócios, e juntos eles conduziram e completaram mais de cem sprints em empresas de telefonia, e-commerce, saúde, finanças e muito mais.
Sprint serve para equipes de todos os tamanhos, de pequenas startups até os maiores conglomerados, e pode ser aplicado por qualquer um que tenha uma grande oportunidade, problema ou ideia e precise começar a trabalhar já.
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Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt.
Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.
Google創投認證!Google最實用的工作方法,所有產業、所有規模的企業甚至個人都適用!
SPRINT衝刺計畫——5天5步驟的高效率工作流程,讓你迅速解決難題、測試新構想、完成更多任務,還能加快工作速度!
《紐約時報》暢銷書,AMAZON網路書店暢銷書,《華爾街日報》暢銷書,《Inc.》雜誌推薦2016年必讀商業書,AMAZON讀者★★★★★推薦。
【內容說明】
「SPRINT衝刺計畫」,是由Google創投(Google Ventures,簡稱GV)的三位設計合夥人研發的一個獨特的5天5步驟流程,說明如何藉由設計、建立原型和與邀請顧客實地檢驗構想,快速解決各種商業上的難題。
設計師傑克·納普(Jake Knapp)在Google工作時,創造了一種獨特的問題解決方法,他稱之為「衝刺計畫」(sprint)——為期五天、可以幫助企業回答關鍵問題的一種流程。Google把這個「衝刺計畫」,應用在Google Search、Gmail、Chrome、Google X的各種項目上。
納普加入GV後,與設計師暨合夥人布雷登·柯維茲(Braden Kowitz)和約翰·澤拉斯基(John Zeratsky)結為夥伴;他們兩人曾參與YouTube和Gmail等產品的工作。於是,三人針對GV投資的公司做過超過一百次的衝刺計畫,包括藍瓶咖啡(Blue Bottle Coffee)、Nest、Flatiron Health和 Medium等。
他們親眼看到,衝刺計畫可以幫助所有類型的公司克服難題,從醫療、保健
Creado por Jake Knapp, John Zeratsky y Braden Kowitz, tres socios de Google Ventures, SPRINT es un método único e infalible de 5 días para solventar problemas empresariales complicados y conseguir que la viabilidad de un proyecto se implante rápidamente.
Probado con éxito en más de 100 ocasiones.
Tanto los emprendedores como los directivos tienen que enfrentarse todos los días a dilemas importantes: ¿Dónde hay que poner las prioridades y por dónde hay que empezar?, ¿cuántas reuniones son necesarias para dar con la solución más adecuada?
Ahora ya disponemos de un método seguro para responder a estas cuestiones cruciales: el Sprint. El diseñador Jake Knapp creó este proceso de cinco días en Google, donde los sprints se empleaban para todo tipo de proyectos, desde el Google Search hastaGoogle X. En Google Ventures empezó a trabajar con Braden Kowitz y John Zeratsky y los tres han conducido más de cien sprints con empresas del sector de la telefonía móvil, del comercio electrónico, la sanidad, las finanzas y otros.
Como guía práctica para resolver importantes problemas empresariales, Sprint puede resultar muy útil para todo tipo de equipos de cualquier dimensión, desde pequeñas startups hasta grandes empresasmultinacionales, desde equipos de profesores a empresas sin ánimo de lucro. Se trata de un libro para cualquiera con una oportunidad, idea o problema que necesite una respuesta rápida.
La opinión de los expertos:
«Lea este libro y siga sus consejos si quiere desarrollar productos mejores y más deprisa.»
Ev Williams, fundador de Medium y Twitter
«Sprint ofrece una fórmula transformadora para testar ideas, muy útil tanto si se aplica a una startup como a cualquier gran organización. En tan solo cinco días, podremos pasar de una idea inicial al prototipo y la decisión final ahorrándonos un montón de horas y dinero. Una lectura obligatoria para emprendedores de cualquier tipo.»
Eric Ries, autor de El método Lean Startup
«Todos los directivos que conozco están preocupados por lo mismo: ¿Nos estamos moviendo lo suficientemente rápido? Sprint nos ofrece un método paso a paso para resolver problemas de envergadura y avanzar en lo que realmente importa con rapidez.Un sprint es la cura para los males de la empresas en un mundo que va cada día más rápido.»
Beth Comstock, vice-presidenta de General Electric