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This is the best book on behavioral psychology I have ever read. The chapters explaining reciprocity and social principle are amazing. Each topic is explained with real life examples and research work. Most of all the copy I received is original one. The packaging was very good. Thank you Amazon.
The book is a must read for any individual in any walk of life as it details the nuances of psychology in a practical way. In a way which has been experienced. It is not theoretical. Each concept is backed by data/experiments. The concepts of Social Proof, Scarcity and Reciprocation are well known but the concept of Unity is quite unique and eye opening specially as it was so important during World War 2. It’s a must read and you don’t get bored anywhere, it’s so intriguing.
Honestly amazing book !! and more than expected. It's contains amazing information. And packed with wisdom and knowledge about human psychology. How human influence gets triggered by some factors. Once again it's a wonderful book and mostly recommended to everyone.