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Very practical advice here for anyone ready to take their business to the next level. I am half way through the book and will have to read it a few more times for sure to fully grasp everything that I have to do because there's a lot! I would highly recommend this book!
Many years ago when I was working on public relations I received a brochure featuring the marketing of Michael Jordan as a world brand. I came across this brochure again and decided to contact the company. I found the book and have read and will employ all his wonderful ideas.
This is an important concept that has helped a lot of business owners. But I do think this book is due for an update. Times are changing, and the book needs to change with the times. It would also be nice if it did not assume the reader was running an established or profitable business already.