Top positive review
A very well researched and interesting book
Reviewed in India on 15 May 2019
One of the great copywriting books of our time.
Chip and Dan Heath do a fantastic job of explaining why certain things stick in our memory, even years later, while others just fade away.
A very interesting book, with a load of real-life examples to help you understand what they are talking about.
A book well worth the money.