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A Good book....only sometimes theory is more overpowering ! Can add more examples form different regions of the world...like Indian/ Asian examples ,European examples etc. On the whole therefore I give 4 stars. A companion website for the book with lice case studies would have been great !!!
I have read many books on the topic of innovation and found most of them dwell around examples on how others have made stunning and simple innovations in their respective markets. This book helps in with some useful tips and let you ponder over them again and again. I have learnt the true meaning of disruptive innovation and had dog-eared the book multiple times. Kudos to Scott Antony ~~ Vijay Chari , Director , COVIDIEN India Engineering
Normally stay away from Management / Self Help / Innovation and Quality books (Read enough of them in life). However, got this book free when I went to a corporate event where Scott Anthony, the author was the speaker. One of the few books written in an easy to read and humorous manner. Must read for all who have even a passing interest in Innovation.
This book is a solid training manual in innovation: it begins with a walk through the basics of innovations and pioneers of the art with some useful caveats that concentrate the mind, especially on one's own faults. The 28 day programme takes you through the main points of developing and implementing a programme of innovation and meeting the challenges of competition and creating customers. Innovation, as presented here is a creative process: you are, indeed, creating the future, according to Peter Drucker, one of the champions of innovation and old school exponents of business management, showcased in this book. I'm reading a lot of business books, lately, none can tell you everything you need to do, but a few valuable pointers makes some worth the cost and time it takes to read and absorb. The best, set you to work and greatly aid your ability to meet the challenges that anyone in business faces at any time, but more especially in the current marketplace and most definitely in my field of training where over-provision and, apparently, a shrinking client base, means that you need to be constantly mining new, potential markets and set yourself apart from the competition. I found this book helpful and thought provoking, able to generate ideas and inspire confidence - easily 5 stars.