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Thanks to Drew Boyd - A global leader in creativity and innovation, teaches us how he learned about Systematic Inventive Thinking and why he feels S.I.T. is the only innovation method that produces breakthrough results for individuals, corporations and governments. Thanks for wonderful book.
Having been a Creative Director for an Advertising agency I feel that I can comment on the contents of this book. It is simply the best example of how thinking can be structured to create new and innovative solutions. If you want to know the process of creative thinking this is a must read.
I enjoyed the case studies in the first two chapters i.e. subtraction and division.By the time I got to multiplication and unification, it was very clear that authors were force-fitting their theories about inventions on to case studies. Some of it did not make sense. As someone who strongly believes in the Closed Space methodology of inventions due to my work in harvesting Variety (V) in existing possibility space, I can say that the rest of the book is concept being mapped on to something more bigger. For those who want to invent, read this book for sure, but know that it heavily draws from TRIZ (A Russian method of Inventions), it is a rehash of TRIZ and only if you are lucky, it will help you come up with good inventions. Use this as one of the tools which may or may not work in a given context. By the time I reached the second part of the book, I felt disappointed.
The concept "Closed world" invented by Roni Horowitz is interesting but doesn't help with a solving a problem creatively. It's just a good, and more prices, definition of creativity in technical and business settings. The rest of the book is about the techniques, which are selected main principles of TRIZ and SCAMPER. The book is a bit fluffy, and the authors exaggerate about the usefulness of their technique, which is annoying. But it's still a good read. A better book would be "Strategies in creative problem solving" by Fogler et al.
Vale a pena uma boa introdução ao ASIT e com bastante exemplos de aplicação. É um sub tipo do original TRIZ e obviamente muito mais limitado. Não serve para resolver problemas muito bem como TRIZ. É mais indicado para novo produtos. Mas o livro é bem explicado.
This is a very easy-to-read and hard to stop reading book. It show how creative is to innovate from inside the box. The authors provide many real-life examples that encourages the reader to try by himself. An obligated reading for thouse that want to start innovating in their daily life or within organizations.
Indeed very well demonstrated the genius that we all have and demystified the innovations that make us go ahaa! Excellent examples to illustrate the 5 operators. I now see very well how these patterns reflect creative frugal innovations that are all over the internet!
The book is well written and clear, with very pragmatic ways of using the Systematic Inventive Thinking methodology. I have used it several times in ideation workshops and it works: always impressed by the outcome and never know where it can lead to... but it leads somewhere new for sure!