Top positive review
Well-researched and well reconstructed story spanning almost a century...
Reviewed in India on 26 March 2019
It was a nice peek into traditional family-owned business and the ubiquitously successful marwari entrepreneurs through perhaps the most-loved food superbrand of our times, the #Haldirams. Having grownup in Rajasthan, I could easily relate to the "bhujia" being part of literally every snack. However, other than the occasional media stories, I didn't have much insights into how it all came to be. Given that there were ~300 such bhujia-makers in Bikaner alone, but perhaps only Haldirams grew out of the small town and became such a global name, speaks a lot about the vision, passion and tenacity of the founders and the family.
We are mostly used to reading about western businesses but reading this book was in many ways no different from that - the vision of founder, the relentless drive and daily struggles of entrepreneurs, challenges of building a brand, etc. are fairly universal challenges. Of course, one thing unique about this story was the internal family feud, despite which the brand continues to grow. And the last thing that might be sadly very India specific is the extremely tough operating environment that makes is so tough for entrepreneurs to launch, build and scale a business idea. Hopefully, the next set of entrepreneurs will face less of those headwinds!