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Das Buch gibt einen sehr guten Einblick in die menschliche Denkweise. Die vielen plastischen Beispiele helfen das zu verstehen und zu verinnerlichen. Lieferzeit war über ein Monat und das Buch wurde fünf Tage später als versprochen geliefert. Der Händler bietet sehr rudimentäres Track & Trace an. Allerdings war der Preis dafür attratktiv.
Really good book. Makes you aware of a lot of things, even if you don't actively use them yourself - helps you be aware of people using the same tactics against you. Very important skills to learn. I would highly recommend this book for everyone. It's written in an interesting way that makes you want to actually keep reading.
If you are in the business of selling something or convincing others to take action, this book is invaluable. You will need to re-read it and make notes to get the full benefit of the book. Many internet gurus cite this book and it's easy to see why!
A must for all sales professionals, or anybody who would want to be more persuasive (which is everybody!!). This book has concrete examples, scientifically proven, on how people react depending on each situations. A two thumbs up recommendation.