Amazon calculates a product's star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
The hooks that came with the product are quite sturdy. And the weave of the rope is also good and very practical. I am using it in the bedroom to dry clothes, as monsoon is starting soon. Don't know about the durability when exposed to continuous sunlight.