Amazon.in:Customer reviews: Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)

Reviewed in India 🇮🇳 on 22 January 2020

With the number of ideas that can be implemented, the need for testing them is paramount. This is a brilliant book in that direction!

Helpful

C V Suresh

Nice business tool

Reviewed in India 🇮🇳 on 15 March 2020

Verified Purchase

Useful tools for testing and experimenting product development

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Haseeb

great

Reviewed in India 🇮🇳 on 31 May 2021

great content but very expensive. Can make price little less who want to buy it and study on business ideas

2 people found this helpful

Helpful

Vicente Rivas

Libro de trabajo para innovadores y emprendedores

Reviewed in Spain 🇪🇸 on 9 February 2023

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Seas un emprendedor independiente o dentro de una organización, si te dedicas a desarrollar nuevas ideas y modelos de negocio, debe completar tu serie de libros e incorporar éste a tu colección.
No es un libro de lectura amena, es un manual con herramientas de trabajo.

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G. Riveral

Genau auf den Punkt formuliert

Reviewed in Germany 🇩🇪 on 25 December 2022

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Ich habe das Buch auf Empfehlung eines Kollegen gekauft und kann es für Produkt Manager (in der Softwareentwicklung) sehr empfehlen, die sich mit dem Testen von Geschäftsideen befassen.

Das Buch ist super strukturiert. Besonders mag ich, dass einfache Zusammenhänge nicht erst einmal in ewig langem Fließtext erläutert werden. Stattdessen sind die Kernaussagen mit dem nötigen Text und grafischer Aufbereitung schön aussagekräftig auf Doppelseiten zusammengefasst.

One person found this helpful

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R William

No one should start a business before reading this book...

Reviewed in the United States 🇺🇸 on 15 August 2022

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David Bland takes the reader through 44 real case studies on how to test your business idea before you spend too much time, money, or energy on it... save yourself possibly a lot of grief by reading this book before developing your business.
These real-life tests work whether your business is a product, a service, is web-based, or Brick & Mortar. And the same goes for whether you are a sole proprietor, a small business owner, or part of a large business...Bland has got you covered.
(And if you really want to get your game on, get a copy of Steven Blank's "The Startup Owner's Manual" as well...!)

Juan Pedro Jauregui

THE approach to validate new ideas

Reviewed in Mexico 🇲🇽 on 21 March 2022

Verified Purchase

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk.

What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas.

If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it.

If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.

Tony R. Harper

Calling all Corporate Innovators, Startup Entrepreneurs, and Solopreneurs!!!

Reviewed in the United States 🇺🇸 on 7 June 2020

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Got an idea and unsure how to get a better understanding of its viability, feasibility, desirability? This book delivers on how best to approach your (and possibly your team or company's) learning journey!

The book is divided into 4 sections: Design, Test, Experiments, and Mindset. The first two sections are about setting yourself up for success before you get an experiment underway (e.g. team design, identifying your hypothesis). The Experiments section helps you pick the right experiment (out of 44) by asking questions around level of uncertainty and urgency along with some rules of thumb. The book closes with Mindset and shares with the reader many pitfalls that can be encountered (and how to avoid them) as well as the role of leadership along the journey.

Be sure to check out the Precoil website where the primary author, David Bland, has supplementary resources, videos, etc. along with workshop offerings to further develop your knowledge and skills. As of the time of this review, conducting workshops remotely is essentially a requirement and David has already proven to be highly skilled in promoting personal and group engagement in this delivery format.

Last note: the other books in the Strategyzer series (Business Model Generation, Value Proposition Design, and The Invincible Company) are a complementary wealth of guidance.

5 people found this helpful

Brian K. Seitz

Practical Testing of Business Ideas

Reviewed in the United States 🇺🇸 on 17 November 2019

Verified Purchase

As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.

20 people found this helpful

A. McClure

Good

Reviewed in the United Kingdom 🇬🇧 on 2 July 2022

Verified Purchase

v good

5 star		77%
4 star		13%
3 star		5%
2 star		2%
1 star		3%

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