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David Bland takes the reader through 44 real case studies on how to test your business idea before you spend too much time, money, or energy on it... save yourself possibly a lot of grief by reading this book before developing your business. These real-life tests work whether your business is a product, a service, is web-based, or Brick & Mortar. And the same goes for whether you are a sole proprietor, a small business owner, or part of a large business...Bland has got you covered. (And if you really want to get your game on, get a copy of Steven Blank's "The Startup Owner's Manual" as well...!)