To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
If we go back 1000 years ago we will find business innovation as described by this book. The game changer nowadays is to shift our mental model to understand the new way problems and needs are showing up and how value is created and delivered to address them. This book will provide the required mental models.
This will be a business classic. Simple and clear frameworks for startup and established businesses alike to use business model design, a portfolio approach to new business idea validation and reinvention of existing businesses to capture new opportunities and protect your business from disruption.
One of my top 4 business books of all time - the other 3 are the rest of the series from Strategyzer (Business Model Generation, Value Proposition Design and Testing Business Ideas, get them too!)
Wow! I love the book. I love how its visually so attractive especially for people who are structure oriented. I like the graphic design and even on its presentations, its really innovative. I will definitely recommend and buy the older ones
I bought the paperback. There are many reasons I like this book...it's way different from your average business how-to or management book. Here's why you probably need it:
1. Your business needs to reinvent itself. Now.
Let’s face it. COVID-19 has changed the world as we know it. There is no better time for this book. It’s about how a business that constantly reinvents itself becomes invincible. This is playing out now. We will see many businesses fail…this is something like a $30 investment. Well worth it IMO.
2. This book will make you the smartest person in the room.
Often in business meetings, a CEO says something like, “How does Amazon do it?” Well, in this book, there are case studies of just about every company your leaders are going to ask about. I flipped to the index and found a ton of references to Amazon, for example. There’s even a whole timeline on them. Amazing.
I can’t wait for the next time someone asks me “how does X do it?”!
3. There’s a plan to follow.
Page xii has a plan for how you should read the book based on whether you’re a senior leader, innovation/team leader, or entrepreneur. I followed the entrepreneur path…
A) Explore Map (p. 18)- this lets you test ideas for potential and risk. Wish I had a tool like this ages ago. At first, it may seem a bit overwhelming but they include an example of how Bosch used the map. They use it to weed out about 90% of ideas that won’t scale. Imagine having that kind of tool for your business.
B) Pattern Library (p. 130) - 9 different kinds of business models you could apply. Again, you are going to look super smart.
C) Entrepreneurial and team (p. 310) - tells you how to build your team based on your situation. There's a culture map too.
4. The entire book is visual.
Lots of images, illustrations, photos. It’s a gorgeous book, actually. You know how many business books can be full of text and super dry? This is not that. I will happily keep it on my desk in view.
5. The pattern library is worth the price of the book alone.
This is where you can see how the world’s most successful companies (Tesla, Microsoft, etc) created opportunity or disrupted others.
There's a ton of value in this book. Well done.
UPDATE: My husband spotted the book on my desk and now it's disappeared somewhere in his office. Might have to order another.
British industrialist John Harvey-Jones used that expression in the introduction to his reflections on what he had learned about management over the course of his career - to emphasise that he had grown tired of business books that offered simplistic solutions to solve all the challenges facing businesses and their leaders. This book falls into the same trap. The authors imply that if you follow their approach you can make your company 'invincible' - but they provide no example of a company that has done so!
I have strongly recommended the earlier book by these authors (Business Model Generation). This book attempts to build on that. However, I found the core diagram on which the book is built contrived and unhelpful. The book itself presents useful examples of new business models that have succeeded, but does not consider why other business models have failed. This supports the impression that their approach is a guarantee of success - which it simply cannot be because business - like life - is probabilistic not deterministic.
If the reader can navigate around the arrogance of the authors there are some invaluable messages and tools in here: exploring a new opportunity requires a different approach than running an established business; investment in new opportunities should be phased with an agile approach; companies need to constantly review the long-term viability of their businesses.
If you are a business leader in search of a clear perspective of how to future-proof your organisation, this is possibly the most complete guide that you will find. The Invincible Company is a practical guide on how established companies can achieve a balance on how to exploit their current business models whilst exploring business models for the future. The book is filled with real-life practical examples of how successful companies that we all know have achieved this. I particularly liked how the book describes the Invincible Company as an "ambidextrous" organisation that uses its current successes as the base of resources and expertise to craft its future. The role of the "Chief Entrepreneur" and the entrepreneurial organisation may sound alien, but the case of PING AN is a clear example of how this can be done in practice. Congratulations to Alexander Osterwalder and his co-authors for launching such an awesome book!