Quality towels, been using regularly for over a month, they're still soft, no change in color. They feel like thick quality towels. Way better than similar Bombay Dyeing towels. Full size, handy towels. The label tags can also be used to hang the towels eg.the face towels. To soften & maintain hotel - like softness wash them with less soap than usual (soap buildup causes them to roughen), preferably washing between 20-30 degree temperature setting (detergent dissolves better in warm water, also removes bacteria) & rinsing very well/increasing rinse cycles (completely removes soap) to maintain softness, for enhanced softness we can add a cap of vinegar to the last rinse. To retain color, always dry in shade, colored fabrics fade fast & towels stiffen in sunlight. Also we must never use fabric conditioner on towels. It will coat the fibres, not only reducing absorbancy but will also build up, ruining the towel.
I bought them on a lightning deal, but even at their full price they're ample "bang for the buck".
Images taken 1 year later.
Update after 1 year of usage: After almost regular usage, the color has faded slightly (5-8%), especially at the edges but they still look vibrant. There is evidence of a mild warping/shrinking of the flat band near the ends. The soft projecting fibres have somewhat flattened/compacted (20-30%) they are still the most preferred towels. Still the same thick & plush feel (30-40% reduced). I purchased several brands over this time period some thinned some shrinked, developed rag cloth like qualities but this was the only one that stood the test of time. They always feel better than the others. In the long run is worth more than 2 cheaper towels & for the daily comfortable feel I highly recommend this brand & towel 👍